Tag Management
Gain market share and customer base information about the top Tag Management software. Check out our list of Tag Management Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.
22
Technologies Tracked
5884579
Companies Tracked
Categories related to Tag Management
Top 5 Tag Management technologies in 2025
Over 5884579 companies are using Tag Management tools. Google Tag Manager with 93.27% market share (5488742 customers), AddThis with 4.68% market share (275119 customers), Tealium with 0.62% market share (36647 customers).
Technology
Market Share (Est.)
Customers
93.27%
5488742
4.68%
275119
0.62%
36647
0.59%
35013
0.39%
22678
Others
0.45%
26380
Tag Management Customers by Employee Size
The majority of Tag Management category falls in the company size of 0 - 9 employees (2856954 companies), 20 - 49 employees (1290882 companies), 10 - 19 employees (676241 companies).
Employee Size
Tag Management Customers by Geography
Companies using Tag Management technology software are majorly from the United States with 2141399 (50.22%), United Kingdom with 447698 (10.50%), Canada with 237294 (5.57%) customers respectively.
Customers
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Tag Management Customers by Industry
Top industries that use Tag Management for Marketing (34074), Digital Marketing (22177), Social Media (21478).
Customers
Market Share for Top Tag Management Technologies
Analyze the market share of popular Tag Management technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more
Ranking | Technology | Customers | Market share(Est.)(%) |
|---|---|---|---|
| 1 | Google Tag Manager | 5488742 | 93.27 |
| 2 | AddThis | 275119 | 4.68 |
| 3 | Tealium | 36647 | 0.62 |
| 4 | Tealium iQ Tag Management | 35013 | 0.59 |
| 5 | FlashTalking | 22678 | 0.39 |
| 6 | Piwik PRO | 12319 | 0.21 |
| 7 | Yahoo! Tag Manager | 6651 | 0.11 |
| 8 | Signal | 3672 | 0.06 |
| 9 | TagCommander | 1818 | 0.03 |
| 10 | Adobe DTM | 411 | 0.01 |
| 11 | Action Recorder | 406 | 0.01 |
| 12 | Exactag | 376 | 0.01 |
| 13 | Relay42 | 355 | 0.01 |
| 14 | Ensighten | 188 | 0.00 |
| 15 | Adobe Prelude | 73 | 0.00 |
| 16 | Convert Experiences | 38 | 0.00 |
| 17 | Tag Inspector | 18 | 0.00 |
| 18 | Google Tag (formerly Global Site Tag) | 16 | 0.00 |
| 19 | UberTags | 13 | 0.00 |
| 20 | Mezzobit | 12 | 0.00 |
| 21 | Hub'Scan | 11 | 0.00 |
| 22 | 7suite | 3 | 0.00 |
FAQ
Find answers to the most often asked questions by users.
Who are the top Tag Management software market leaders?
Top leaders in the category for Tag Management software are Google Tag Manager, AddThis, Tealium. Here, you can view a full list of Tag Management tools in the market.
How many companies use Tag Management software these days?
Which company has the most significant market share in the Tag Management software space?
What are the top industries that usually use Tag Management softwares?
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