Google Tag Manager
Google Tag Manager helps marketers control the end-to-end process of adding website tags.
Market Share of Google Tag Manager
Current Customer(s)
5488742
Market Share (Est.)
93.27%
Ranking
#1
Top Competitors and Alternatives of Google Tag Manager
The top three of Google Tag Manager’s competitors in the Tag Management category are AddThis with 4.68%, Tealium with 0.62%, Tealium iQ Tag Management with 0.59% market share.
Popular Comparisons
Top Competitors and Alternatives of Google Tag Manager
The top three of Google Tag Manager’s competitors in the Tag Management category are AddThis with 4.68%, Tealium with 0.62%, Tealium iQ Tag Management with 0.59% market share.
Google Tag Manager vs AddThis
Google Tag Manager vs Tealium
Google Tag Manager vs Tealium iQ Tag Management
Google Tag Manager vs FlashTalking
Google Tag Manager vs Piwik PRO
Google Tag Manager vs Yahoo! Tag Manager
Google Tag Manager vs Signal
Google Tag Manager vs TagCommander
Customers of Google Tag Manager
Around the world in 2025, over 5488171 companies have started using Google Tag Manager as Tag Management tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| BYJU'S | 10,000+ | Bengaluru | Karnataka | India |     |
| Viettel | 10,000+ | Hanoi | Ha Noi | Vietnam | |
| Uflex | 10,000+ | Noida | Uttar Pradesh | India | |
| DFI Retail Group | 10,000+ | Hong Kong | Hong Kong SAR | People's Republic of China | |
| The UPS Store | 10,000+ | San Diego | California | United States | |
| St. Peter's Health Partners | 10,000+ | Albany | New York | United States | |
| CCR SA (fmr Companhia de Concessoes Rodoviarias) | 10,000+ | Atlanta | Georgia | United States | |
| ATALIAN | 10,000+ | Vitry-sur-Seine | Ile-de-France | France | |
| MS&AD Insurance Group (fmr Mitsui Sumitomo Insurance ) | 10,000+ | Tokyo | Tokyo | Japan | |
| Hilton Grand Vacations | 10,000+ | Orlando | Florida | United States | |
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Google Tag Manager Customers by Products and Services
The top three products and services offering customers that use Google Tag Manager for Tag Management are Marketing (31970), Digital Marketing (20952), Social Media (20165).
Customers
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Google Tag Manager Customers by Employee Size
The majority of Google Tag Manager's customers for the tag-management category fall in the company size of 0 - 9 employees (2678216 companies), 20 - 49 employees (1210271 companies), 10 - 19 employees (627149 companies).
Employee Size
Google Tag Manager Customers by Geography
The top three geographies of Google Tag Manager for tag-management are the United States with 1953962(49.44%), United Kingdom with 420314(10.63%), India with 226104(5.72%) customers respectively.
Customers
Employees of Google Tag Manager
Also see other Products/Services by Google Tag Manager in:
FAQ
Find answers to the most often asked questions by users.
Who are the top Google Tag Manager competitors?
Google Tag Manager’s Top competitors in the tag-management category are AddThis, Tealium, Tealium iQ Tag Management. You can view a full list of Google Tag Manager competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Tag Manager and 40,000 other technologies on the internet. You can also compare Google Tag Manager and its feature with top competitors here : Google Tag Manager vs AddThis Google Tag Manager vs Tealium Google Tag Manager vs Tealium iQ Tag Management.
What is Google Tag Manager customer distribution based on company size?
What is Google Tag Manager market share in the tag-management?
What are the top countries that use Google Tag Manager?
What are the top industries that use Google Tag Manager?
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