Google Tag Manager

Who are the top Google Tag Manager competitors?

Google Tag Manager’s Top competitors in the tag-management category are AddThis, Tealium, Tealium iQ Tag Management. You can view a full list of Google Tag Manager competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Tag Manager and 40,000 other technologies on the internet. You can also compare Google Tag Manager and its feature with top competitors here : Google Tag Manager vs AddThis Google Tag Manager vs Tealium Google Tag Manager vs Tealium iQ Tag Management.

What is Google Tag Manager customer distribution based on company size?

The majority of Google Tag Manager’s customers for the tag-management category fall in the company size of 0 - 9 employees (2,910,662 companies). You can view a distribution chart of Google Tag Manager customers by company size here.

What is Google Tag Manager market share in the tag-management?

Google Tag Manager has market share of 93.40% in tag-management market. Google Tag Manager competes with 21 competitor tools in tag-management category. The top alternatives for Google Tag Manager tag-management tool are AddThis with 4.54%, Tealium with 0.62%, Tealium iQ Tag Management with 0.58% market share.

What are the top countries that use Google Tag Manager?

Around the world in 2025, over 5,293,373 companies have started using Google Tag Manager as tag-management tool. Companies using Google Tag Manager for tag-management are majorly from United States with 1,885,689 customers. 49.50% of Google Tag Manager customers are from the United States. Other top countries using Google Tag Manager are United Kingdom and India with 400,561(10.51%) and 218,210(5.73%) customers respectively.

What are the top industries that use Google Tag Manager?

Top industries that use Google Tag Manager for tag-management are Marketing (30737), Digital Marketing (20250), Social Media (19430).