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Social Media

Q: How many companies use Social Media software these days?

Around the world in 2025, over 6,926,309 companies are currently using one or more Social Media software. Out of these, there are 5,010,332 companies using Social Media tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 78.94% of market share, Facebook with 12.55% of market share, Instagram with 3.39% of market share. Check for other Social Media technologies market share here.

Q: What are the top industries that usually use Social Media softwares?

The top industries that use Social Media software are Marketing (84,068), Social Media (59,668), Digital Marketing (56,957).

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

116

Technologies Tracked

12468209

Companies Tracked

Categories related to Social Media

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media technologies in 2025

Over 12468209 companies are using Social Media tools. Twitter with 78.94% market share (9842790 customers), Facebook with 12.55% market share (1564472 customers), Instagram with 3.39% market share (422627 customers).

Technology

Market Share (Est.)

Customers

Twitter

78.94%

9842790

Facebook

12.55%

1564472

Instagram

3.39%

422627

HubSpot Marketing Hub

1.31%

162787

TikTok

1.05%

131188

Others

2.76%

344345

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (6353658 companies), 20 - 49 employees (2548980 companies), 10 - 19 employees (1428585 companies).

Employee Size

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 5010332 (52.51%), United Kingdom with 958601 (10.05%), Germany with 668228 (7.00%) customers respectively.

Customers

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Social Media Customers by Industry

Top industries that use Social Media for Marketing (84068), Social Media (59668), Digital Marketing (56957).

Customers

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Twitter	9842790	78.94
2	Facebook	1564472	12.55
3	Instagram	422627	3.39
4	HubSpot Marketing Hub	162787	1.31
5	TikTok	131188	1.05
6	Adobe Marketing Cloud	75630	0.61
7	Ahrefs	49166	0.39
8	Agile CRM	27983	0.22
9	Marketo	26337	0.21
10	Yotpo	23209	0.19
11	Cision	20930	0.17
12	Hootsuite	19320	0.15
13	monday.com	18542	0.15
14	Sprout Social	15029	0.12
15	OneAll	9776	0.08
16	Salesforce Marketing Cloud	8914	0.07
17	iContact Email Marketing	3901	0.03
18	Buffer	3511	0.03
19	Universe	3252	0.03
20	NiceJob	2946	0.02
21	Meltwater	2866	0.02
22	Wishpond	2643	0.02
23	Kentico	1874	0.02
24	Sprinklr	1827	0.01
25	Powtoon	1755	0.01
26	Zoho Social	1601	0.01
27	Marketing 360	1513	0.01
28	TweetDeck	1486	0.01
29	Synup	1387	0.01
30	Crimson Hexagon	1327	0.01
31	GetSocial	1188	0.01
32	Brandwatch	1151	0.01
33	Uscreen	1109	0.01
34	Lithium	790	0.01
35	Justuno	782	0.01
36	LinkedIn Premium	779	0.01
37	TINT	732	0.01
38	BuzzSumo	679	0.01
39	Clubhouse	669	0.01
40	Tagboard	566	0.00
41	Sendible	507	0.00
42	SocialEngine Cloud	493	0.00
43	Qualifio	437	0.00
44	Janrain	433	0.00
45	Mention	389	0.00
46	Stackla	377	0.00
47	Agorapulse	364	0.00
48	Spredfast	350	0.00
49	NetBase	350	0.00
50	Easypromos	335	0.00
51	ONEsite	326	0.00
52	Percolate	314	0.00
53	Marin Software	301	0.00
54	StoreYa	240	0.00
55	Apptus	233	0.00
56	BuzzStream	220	0.00
57	CoSchedule	216	0.00
58	Simply Measured	211	0.00
59	Clarabridge CX Social	183	0.00
60	Falcon.io	177	0.00
61	Newscred	172	0.00
62	uStudio	158	0.00
63	SocialFlow	139	0.00
64	Oktopost	132	0.00
65	AgencyAnalytics	125	0.00
66	LoginRadius	122	0.00
67	TapClicks	113	0.00
68	NUVI	109	0.00
69	Acquisio	107	0.00
70	Digitaleo	107	0.00
71	Audiense	103	0.00
72	ReviewTrackers	90	0.00
73	GoBig, Inc.	90	0.00
74	Sniply	68	0.00
75	eClincher	64	0.00
76	quintly	64	0.00
77	Sked Social	60	0.00
78	Hearsay Social	60	0.00
79	Viewbix	59	0.00
80	SocialPilot	54	0.00
81	PromoRepublic	53	0.00
82	Yodle	49	0.00
83	LeadsBridge	48	0.00
84	Digital Air Strike	47	0.00
85	Bottlenose	42	0.00
86	Tour Builder	42	0.00
87	Zoomph	40	0.00
88	Locowise	35	0.00
89	Qzzr	33	0.00
90	Mediatoolkit	33	0.00
91	SalesSeek	31	0.00
92	Kontentino	28	0.00
93	Aitarget	24	0.00
94	SocialOomph	22	0.00
95	Send Social Media	22	0.00
96	Awario	20	0.00
97	Qwaya	14	0.00
98	inboundli	13	0.00
99	emfluence	13	0.00
100	Post Planner	11	0.00
101	Reputology	10	0.00
102	CrowdControlHQ	10	0.00
103	Storefront Social	10	0.00
104	Kompyte	9	0.00
105	Social Ads Tool	9	0.00
106	SMhack	8	0.00
107	Zuberance	7	0.00
108	MavSocial	6	0.00
109	ATOMIZED	6	0.00
110	AdStage	6	0.00
111	Hopper	5	0.00
112	POSTOPLAN	5	0.00
113	Pixelshop	4	0.00
114	ProWorkflow	3	0.00
115	Allin1Social	3	0.00
116	Geotoko	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.