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Instagram

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Instagram is a photgraph & video sharing social networking service for people to easily connect and share with family and friends online.

Social Media
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Market Share of Instagram

Current Customer(s)

422627

Market Share (Est.)

3.39%

Ranking

#3

Top Competitors and Alternatives of Instagram

The top three of Instagram’s competitors in the Social Media category are Twitter with 78.94%, Facebook with 12.55%, HubSpot Marketing Hub with 1.31% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Twitter984279078.94%Instagram vs Twitter
Facebook156447212.55%Instagram vs Facebook
HubSpot Marketing Hub1627871.31%Instagram vs HubSpot Marketing Hub
TikTok1311881.05%Instagram vs TikTok
Adobe Marketing Cloud756300.61%Instagram vs Adobe Marketing Cloud
Ahrefs491660.39%Instagram vs Ahrefs
Agile CRM279830.22%Instagram vs Agile CRM
Marketo263370.21%Instagram vs Marketo
Yotpo232090.19%Instagram vs Yotpo
Cision209300.17%Instagram vs Cision
Hootsuite193200.15%Instagram vs Hootsuite
monday.com185420.15%Instagram vs monday.com
Sprout Social150290.12%Instagram vs Sprout Social
OneAll97760.08%Instagram vs OneAll
Salesforce Marketing Cloud89140.07%Instagram vs Salesforce Marketing Cloud
iContact Email Marketing39010.03%Instagram vs iContact Email Marketing
Buffer35110.03%Instagram vs Buffer
Universe32520.03%Instagram vs Universe
NiceJob29460.02%Instagram vs NiceJob
Meltwater28660.02%Instagram vs Meltwater
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Popular Comparisons

Top Competitors and Alternatives of Instagram

The top three of Instagram’s competitors in the Social Media category are Twitter with 78.94%, Facebook with 12.55%, HubSpot Marketing Hub with 1.31% market share.

Instagram vs Twitter

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Instagram vs Facebook

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Instagram vs HubSpot Marketing Hub

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Instagram vs TikTok

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Instagram vs Adobe Marketing Cloud

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Instagram vs Ahrefs

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Instagram vs Agile CRM

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Instagram vs Marketo

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Customers of Instagram

Around the world in 2025, over 422605 companies have started using Instagram as Social Media tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Huawei Technologies10,000+ShenzhenGuangdongPeople's Republic of China
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Ferrari10,000+MaranelloEmilia-RomagnaItaly
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Scripps Health10,000+San DiegoCaliforniaUnited States
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Houston Independent School District10,000+HoustonTexasUnited States
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U.S. Department Of Energy10,000+Washington, D.C.Washington, D.C.United States
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ALDI10,000+BataviaIllinoisUnited States
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Texas Roadhouse, Inc.10,000+LouisvilleKentuckyUnited States
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Academy10,000+KatyTexasUnited States
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Rutgers University10,000+New BrunswickNew JerseyUnited States
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Johns Hopkins Medicine10,000+BaltimoreMarylandUnited States
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Instagram Customers by Products and Services

The top three products and services offering customers that use Instagram for Social Media are Marketing (6716), Social Media (5821), Digital Marketing (5126).

Customers

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Instagram Customers by Employee Size

The majority of Instagram's customers for the social-media category fall in the company size of 0 - 9 employees (162960 companies), 20 - 49 employees (99632 companies), 10 - 19 employees (44989 companies).

Employee Size

Instagram Customers by Geography

The top three geographies of Instagram for social-media are the United States with 216592(61.00%), United Kingdom with 43940(12.37%), Canada with 23461(6.61%) customers respectively.

Customers

Employees of Instagram

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Also see other Products/Services by Instagram in:

Social Media

FAQ

Find answers to the most often asked questions by users.

Who are the top Instagram competitors?

Instagram’s Top competitors in the social-media category are Twitter, Facebook, HubSpot Marketing Hub. You can view a full list of Instagram competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Instagram and 40,000 other technologies on the internet. You can also compare Instagram and its feature with top competitors here : Instagram vs Twitter Instagram vs Facebook Instagram vs HubSpot Marketing Hub.

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What is Instagram customer distribution based on company size?

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What is Instagram market share in the social-media?

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What are the top countries that use Instagram?

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What are the top industries that use Instagram?

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