Intelligent Workflows & the next era of AI-powered B2B growth For more than a decade, 6sense has been driving B2B go-to-market innovation — helping revenue teams navigate complexity, engage the right buyers, and maximize pipeline impact. From pioneering account-based marketing to redefining revenue intelligence with predictive AI, we’ve continuously adapted alongside our customers. Now the […]
Account-Based Marketing (ABM) is a game-changer for B2B revenue teams. It enables sellers and marketers to laser-focus efforts on high-value accounts to increase the likelihood of conversion. But there’s a catch: It involves many tedious tasks that drain time and energy. Manually providing relevant and timely outreach to every individual account is like trying to […]
What is data-driven marketing? Data-driven marketing refers to an approach where marketing teams use analytics to inform decision-making and campaigns. In a complex business environment, a data-driven marketing strategy enables organizations to: By analyzing this data, businesses can optimize their website content and user experience to attract and retain visitors. Through targeted ads and emails […]
Welcome to the most anticipated matchup in revenue generation history. Today’s championship game pits the Spray-and-Pray Sharks against the Precision Predators in a battle that will define the future of pipeline building and deal closing. The Sharks are champions of the old school — masters of high-volume outreach, batch-and-blast marketing, and the “throw enough at […]
The streaming revolution isn’t just changing how we watch our favorite shows (anyone watching the new season of Squid Game?); it’s transforming how B2B brands can reach their target audiences. While consumer brands were quick to jump into Connected TV advertising, B2B marketers have largely watched from the sidelines, assuming the channel was too broad […]
Sales and marketing have very different jobs, even if they’re working toward the same goal of driving revenue. It stands to reason that the two functions would need different technologies to perform their jobs then, right? Not necessarily. You may need to use tools differently, but having a unified data platform that tracks common goals […]
A smooth, efficient lead handoff process between marketing and sales can make or break a company’s ability to close deals. However, for many revenue teams, this process is anything but seamless. When handoffs go wrong, it impacts the entire sales process, affecting not only lead conversion, but also team morale and cohesion. Here’s why this […]
At 6sense we know a thing or two about predictions. Every day, thousands of B2B companies trust 6sense to power their pipeline through our data and AI. 6sense customers are at the cutting edge of revenue generation, so when it came to thinking about predictions for 2025, we thought, “Why not turn to our customers […]
A marketing workflow is a structured process that guides projects from initial ideas to final analysis by outlining tasks, timelines, and responsibilities. It’s essential for managing multiple campaigns, meeting deadlines, and ensuring consistent messaging. Without a marketing workflow, your team risks disorganization, missed steps, and wasted resources. Documenting and improving your workflows is critical for […]
Developing an effective go-to-market strategy has never been more difficult — or more critical. As buyers become more informed, traditional sales tactics lose effectiveness, and the cost of customer acquisition soars, companies need to rethink how they approach growth. Yet with these challenges come opportunities for organizations willing to evolve beyond conventional playbooks. In our […]
Forms are a notorious deterrent to web visitors. On average, only 3% of website visitors will fill out a form. And the longer a form is, the less likely a visitor is to complete it and submit their info. Typically, this leads to a delicate balance. Your company wants to capture as much information as […]
In this installment of our Level Up webinar series, we’re moving from conceptual ABM strategies to a real-world success story. 6sense’s Director of Digital Marketing Kyle Dugan was joined by a panel to talk about Flexential’s collaborative ABM effort that yielded impressive results. Let’s get right to the good stuff. Setting the stage: Flexential’s ABM […]
