What is AI in account-based marketing (ABM)? Account-based marketing (ABM) has emerged as a powerful strategy to target and engage high-value accounts, but the transformative power of AI can further amplify its effectiveness. With the potential of AI-driven ABM strategies to increase conversion rates through the better targeting and engaging of high-value accounts, it’s a […]
We love hearing how our customers use 6sense in creative ways. At this year’s Breakthrough customer conference, we selected a group of honorees that really stood out to us in how they use our platform — along with their own skills and passion — to Be More for their teams, their customers, and themselves. Get […]
By Kerry Cunningham, 6sense Research & Thought Leadership From the results of our 2022 State of the BDR survey (see this blog post from last year), we reported that it was a “golden age” for BDRs. Just a year later, that gold is still shining … but it’s a bit tarnished. The 500 BDRs who […]
For pricing management and optimization platform, Vendavo, poor timing on lead follow-ups resulted in money lost. “Leads would come in, and they would just sit there for days and weeks or were ignored completely,” Steve Hastert, Director of Marketing at Vendavo, explains. Those leads no longer go ignored, thanks to 6sense Email Agents, an AI-powered […]
Our ABM platform puts the power of AI, Big Data, and ML behind your account-based marketing strategy. Know which prospects are researching your solutions and when they're ready to buy.
We combine the most complete set of B2B data with AI that has been trained for more than a decade on B2B buyer behavior. The result: A clear path to revenue growth, and AI Agents to help you achieve it.
Eliminate guesswork, busy work, and a whole lot of homework. Get more wins thanks to tools that show which accounts are hot and make it easy to find and reach key decision makers.
Easily manage audience segments and run omnichannel campaigns with drag-and-drop simplicity. Prove the value of your work by tying efforts to pipeline revenue and closed deals.
Sales and marketing have very different jobs, even if they’re working toward the same goal of driving revenue. It stands...
If you’re a demand gen manager or marketing ops practitioner, you know the struggle. You’re juggling multiple tools, your data...
Introduction AI agents are rapidly becoming integral to how industries operate, innovate, and interact with customers. And contrary to popular...
Intelligent Workflows & the next era of AI-powered B2B growth For more than a decade, 6sense has been driving B2B go-to-market innovation — helping revenue teams navigate complexity, engage the right buyers, and maximize pipeline impact. From pioneering account-based marketing to redefining revenue intelligence with predictive AI, we’ve continuously adapted alongside our customers. Now the […]
If you’re a demand gen manager or marketing ops practitioner, you know the struggle. You’re juggling multiple tools, your data is scattered across platforms, and creating cohesive campaigns feels like herding the proverbial bunch of cats. Today, I’m thrilled to share the launch of 6sense Intelligent Workflows, a new product I believe will be […]
Account-Based Marketing (ABM) is a game-changer for B2B revenue teams. It enables sellers and marketers to laser-focus efforts on high-value accounts to increase the likelihood of conversion. But there’s a catch: It involves many tedious tasks that drain time and energy. Manually providing relevant and timely outreach to every individual account is like trying to […]
What is data-driven marketing? Data-driven marketing refers to an approach where marketing teams use analytics to inform decision-making and campaigns. In a complex business environment, a data-driven marketing strategy enables organizations to: By analyzing this data, businesses can optimize their website content and user experience to attract and retain visitors. Through targeted ads and emails […]
What is growth marketing? Growth marketing is a strategic approach that focuses on driving sustainable and scalable business growth through a combination of marketing tactics and data analysis. It addresses challenges familiar to B2B revenue teams: Growth marketing is distinguished by its holistic and long-term approach. The goal is to identify and leverage opportunities for […]
From leads to conversions: Case studies on B2B marketing with 6sense AI marketing software transforms B2B sales efforts by enabling marketers to accurately identify and engage high-intent prospects. When you know which accounts are ready to buy — and what research is capturing their attention — it opens the door for smarter campaigns. Discover how […]
Closing the deal: Case studies on overcoming common challenges in B2B sales In the B2B sales industry, organizations can often accelerate revenue growth and boost efficiency by enhancing their targeting and customer insights. 6sense’s AI marketing and sales software unlocks efficiencies by revealing customer preferences and buying journeys, empowering businesses to make informed decisions and […]
About the Session In this episode of Science of B2B, Kerry Cunningham challenges a core assumption in B2B marketing—the idea that buyers enter the buying journey as “blank slates.” Drawing from new research in the Buyer Experience Study, Kerry reveals that 90% of B2B buyers already have prior experience with at least one of the vendors they will […]
The data show that B2B marketing and sales have been undergoing a gradual transformation away from lead-centric practices, toward practices that are better aligned with how buyers buy: These three practices align to the reality of how B2B buyers buy and are central to how marketing teams are becoming more effective. The data also show […]
Summary and key findings Summary While ABM adoption is increasing, measurement practices are lagging, with most marketers still relying on traditional metrics such as leads and MQLs. This reveals a lack of alignment between what marketers are doing (ABM) and what they are measuring. Despite this, there are signs of progress, such as increased measurement […]
Imagine walking into a department store, intent on purchasing a specific item or just exploring your options. As soon as you step through the door, a flurry of sales associates descends on you, eager to assist. While you might appreciate their enthusiasm, it can feel overwhelming, even intrusive. Most of us decline the offer of […]
