Intelligent Workflows & the next era of AI-powered B2B growth For more than a decade, 6sense has been driving B2B go-to-market innovation — helping revenue teams navigate complexity, engage the right buyers, and maximize pipeline impact. From pioneering account-based marketing to redefining revenue intelligence with predictive AI, we’ve continuously adapted alongside our customers. Now the […]
Explore ways Business Development Reps can adopt AI to win more.
If you’re a BDR, you know the drill: Another day, another hundred tasks to juggle. From prospect research and email outreach to meeting scheduling and follow-ups, the to-do list never seems to shrink. AI tools promise to ease this burden. But choosing the right one feels like navigating a maze of features, pricing tiers, and […]
Picture this: It’s a typical Monday morning. Your sellers spend hours cold calling, sending generic emails, and chasing dead-end leads. Now, imagine an intelligent system that does the heavy lifting, prospecting with laser-like precision, engaging buyers and teeing up sales reps for fruitful conversations. Now, that’s a decent Monday. That’s not a dream — it’s […]
AI is reshaping every aspect of business, and revenue leaders face a critical challenge: how to effectively implement AI without losing the human elements that drive success. On our Revenue Makers podcast series we explored this theme through conversations with distinguished leaders who are navigating the revolution in different ways. Here are their insights on […]
Imagine knowing exactly which companies are ready to buy your products — at this very moment. And not just companies that match your ideal customer profile, but organizations that are: This is the reality that predictive analytics delivers to manufacturers today. Traditional sales approaches leave teams struggling to identify the right accounts and timing for […]
Every tech company seems to be making bold promises about AI, what does that actually look like in practice? In a recent webinar, 6sense executives Adam Kaiser (VP of Growth and Brand Marketing) and Mac Conn (VP of Commercial Sales) shared practical insights for building an AI strategy in the year ahead. Skirting the usual […]
Ever wonder why your marketing automation platform (MAP) feels like it’s stuck in the past? You’re not alone. In a recent chat, Kerry Cunningham from 6sense and Peter O’Neill from Research in Action GmbH spilled the beans on the current state of MAPs and what’s brewing for the future. The MAP muddle Let’s face it: […]
73% of marketing departments are already using generative AI, and hundreds of services are popping up to help companies leverage GenAI in new ways. The dirty secret? Nearly all of these technologies are built on the same small set of Large Language Models. When everybody is using the same technology, how do you stand […]
Your company’s business development reps (BDRs) shouldn’t waste time on repetitive, low-impact tasks, especially since AI BDR tools can now automate these processes efficiently. What’s an AI BDR? How do these tools work? Can an AI BDR tool replace a human business development rep? And what should you know before requesting demos? This guide will […]
A robust B2B contact database is the kindling that ignites opportunities by helping teams make meaningful connections to fuel business growth. Below we’ll share more about what a B2B contact database is, why it’s important, and how to fan the flames to heat up your growth efforts. What is a B2B contact database? A B2B […]
Marketers have long faced a difficult dilemma when sending emails. You could use marketing automation platforms to quickly and effectively reach your entire audience, but with relatively generic emails with limited personalization, or… You could write individually tailored emails to each recipient. Personalized emails usually have stronger response rates — they’re more effective — but […]
