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Optimizely

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Optimizely is a website optimization platform providing A/B and multivariate testing with tools to track engagement, clicks, conversions, sign ups & m...Read more

Web Analytics
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Market Share of Optimizely

Current Customer(s)

56015

Market Share (Est.)

0.60%

Ranking

#6

Top Competitors and Alternatives of Optimizely

The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 71.47%, FaceBook Pixel For Shop with 13.11%, Hotjar with 3.30% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Google Analytics671107571.47%Optimizely vs Google Analytics
FaceBook Pixel For Shop123111013.11%Optimizely vs FaceBook Pixel For Shop
Hotjar3097603.30%Optimizely vs Hotjar
Matomo (Formerly Piwik)3044123.24%Optimizely vs Matomo (Formerly Piwik)
Adobe Analytics1141051.22%Optimizely vs Adobe Analytics
Ahrefs491660.52%Optimizely vs Ahrefs
Mixpanel467970.50%Optimizely vs Mixpanel
Crazy Egg377800.40%Optimizely vs Crazy Egg
Visual Website Optimizer347240.37%Optimizely vs Visual Website Optimizer
Leadfeeder290600.31%Optimizely vs Leadfeeder
HeapAnalytics290290.31%Optimizely vs HeapAnalytics
Smartlook287060.31%Optimizely vs Smartlook
Agile CRM279830.30%Optimizely vs Agile CRM
ComScore238120.25%Optimizely vs ComScore
Campaign Monitor231300.25%Optimizely vs Campaign Monitor
Clicky213590.23%Optimizely vs Clicky
Mouseflow213190.23%Optimizely vs Mouseflow
Gauges200880.21%Optimizely vs Gauges
Hootsuite193200.21%Optimizely vs Hootsuite
Fathom Analytics187840.20%Optimizely vs Fathom Analytics
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Popular Comparisons

Top Competitors and Alternatives of Optimizely

The top three of Optimizely’s competitors in the Web Analytics category are Google Analytics with 71.47%, FaceBook Pixel For Shop with 13.11%, Hotjar with 3.30% market share.

Optimizely vs Google Analytics

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Optimizely vs FaceBook Pixel For Shop

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Optimizely vs Hotjar

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Optimizely vs Matomo (Formerly Piwik)

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Optimizely vs Adobe Analytics

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Optimizely vs Ahrefs

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Optimizely vs Mixpanel

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Optimizely vs Crazy Egg

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Customers of Optimizely

Around the world in 2025, over 56014 companies have started using Optimizely as Web Analytics tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Fluke10,000+EverettWashingtonUnited States
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AIB10,000+DublinLeinsterIreland
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Mphasis10,000+BengaluruKarnatakaIndia
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Travelers10,000+New York CityNew YorkUnited States
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Live Nation Entertainment10,000+Beverly HillsCaliforniaUnited States
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TNT10,000+AtherstoneEnglandUnited Kingdom
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PwC10,000+LondonEnglandUnited Kingdom
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UPM10,000+HelsinkiUusimaaFinland
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Pacific Gas & Electric Company10,000+OaklandCaliforniaUnited States
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RSA10,000+LondonEnglandUnited Kingdom
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Optimizely Customers by Products and Services

The top three products and services offering customers that use Optimizely for Web Analytics are Education (408), Marketing (334), Digital Marketing (255).

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Optimizely Customers by Employee Size

The majority of Optimizely's customers for the web-analytics category fall in the company size of 0 - 9 employees (24589 companies), 20 - 49 employees (10299 companies), 100 - 249 employees (5193 companies).

Employee Size

Optimizely Customers by Geography

The top three geographies of Optimizely for web-analytics are the United States with 40107(78.91%), United Kingdom with 3226(6.35%), Australia with 1665(3.28%) customers respectively.

Customers

Employees of Optimizely

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Also see other Products/Services by Optimizely in:

Conversion Optimization
Development Tools
A/B Testing
Personalization Behavioral Targeting
Search Marketing

FAQ

Find answers to the most often asked questions by users.

Who are the top Optimizely competitors?

Optimizely’s Top competitors in the web-analytics category are Google Analytics, FaceBook Pixel For Shop, Hotjar. You can view a full list of Optimizely competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Optimizely and 40,000 other technologies on the internet. You can also compare Optimizely and its feature with top competitors here : Optimizely vs Google Analytics Optimizely vs FaceBook Pixel For Shop Optimizely vs Hotjar.

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What is Optimizely customer distribution based on company size?

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What is Optimizely market share in the web-analytics?

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What are the top countries that use Optimizely?

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What are the top industries that use Optimizely?

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