Google Analytics
Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.
Market Share of Google Analytics
Current Customer(s)
6711075
Market Share (Est.)
71.47%
Ranking
#1
Top Competitors and Alternatives of Google Analytics
The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 13.11%, Hotjar with 3.30%, Matomo (Formerly Piwik) with 3.24% market share.
Popular Comparisons
Top Competitors and Alternatives of Google Analytics
The top three of Google Analytics’s competitors in the Web Analytics category are FaceBook Pixel For Shop with 13.11%, Hotjar with 3.30%, Matomo (Formerly Piwik) with 3.24% market share.
Google Analytics vs FaceBook Pixel For Shop
Google Analytics vs Hotjar
Google Analytics vs Matomo (Formerly Piwik)
Google Analytics vs Adobe Analytics
Google Analytics vs Optimizely
Google Analytics vs Ahrefs
Google Analytics vs Mixpanel
Google Analytics vs Crazy Egg
Customers of Google Analytics
Around the world in 2025, over 6710449 companies have started using Google Analytics as Web Analytics tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Wanda | 10,000+ | Beijing | Beijing | People's Republic of China |     |
| Macquarie Group | 10,000+ | Sydney | New South Wales | Australia | |
| Absa | 10,000+ | Johannesburg | Gauteng | South Africa | |
| Xerox | 10,000+ | Norwalk | Connecticut | United States | |
| Signature HealthCARE | 10,000+ | Louisville | Kentucky | United States | |
| Goodwill Industries International | 10,000+ | Rockville | Maryland | United States | |
| Suzano | 10,000+ | Sao Paulo | Sao Paulo | Brazil | |
| TOYOTA MOTOR ASIA CO., LTD. | 10,000+ | Phra Pradaeng | Samut Prakan | Thailand | |
| ICICI Bank | 10,000+ | Mumbai | Maharashtra | India | |
| Lithia | 10,000+ | Medford | Oregon | United States | |
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Google Analytics Customers by Products and Services
The top three products and services offering customers that use Google Analytics for Web Analytics are Marketing (36401), Digital Marketing (23046), Social Media (22914).
Customers
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Google Analytics Customers by Employee Size
The majority of Google Analytics's customers for the web-analytics category fall in the company size of 0 - 9 employees (3347573 companies), 20 - 49 employees (1424797 companies), 10 - 19 employees (796283 companies).
Employee Size
Google Analytics Customers by Geography
The top three geographies of Google Analytics for web-analytics are the United States with 2349437(48.86%), United Kingdom with 510200(10.61%), Canada with 266766(5.55%) customers respectively.
Customers
Employees of Google Analytics
Also see other Products/Services by Google Analytics in:
FAQ
Find answers to the most often asked questions by users.
Who are the top Google Analytics competitors?
Google Analytics’s Top competitors in the web-analytics category are FaceBook Pixel For Shop, Hotjar, Matomo (Formerly Piwik). You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs FaceBook Pixel For Shop Google Analytics vs Hotjar Google Analytics vs Matomo (Formerly Piwik).
What is Google Analytics customer distribution based on company size?
What is Google Analytics market share in the web-analytics?
What are the top countries that use Google Analytics?
What are the top industries that use Google Analytics?
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