Comparing the customer bases of Instagram and TikTok, we can see that Instagram has 562842 customer(s), while TikTok has 163638 customer(s). In the Social Media category, with 562842 customer(s) Instagram stands at 3rd place by ranking, while TikTok with 163638 customer(s), is at the 4th place.
3rd
562842 Customer
TikTok
4th
163638 Customer
Instagram has a 4.52% market share in the Social Media category, while TikTok has a 1.31% market share in the same space.
Comparing Instagram and TikTok customers based on their geographic location, we can see that Instagram has more customers in United States, United Kingdom and Canada, while TikTok has more customers in United States.
TikTok
Gain actionable insights about the buying patterns of Instagram vs TikTok’s target audience.
New
1591 Customer
Lost
1074 Customer
TikTok
New
420 Customer
Lost
291 Customer
Find answers to the most often asked questions by users.
What are the different markets in which Instagram and TikTok compete against each other?
Instagram and TikTok compete against each other in the Social Media.
How does the market share of Instagram and TikTok compare in the Social Media market?
How many customers are acquired by Instagram and TikTok in the Social Media segment?
What are the countries in which Instagram and TikTok has more customers?
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