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Social Media Management

Q: How many companies use Social Media Management software these days?

Around the world in 2025, over 112,781 companies are currently using one or more Social Media Management software. Out of these, there are 83,615 companies using Social Media Management tools that are originally from the United States.

Q: Which company has the most significant market share in the Social Media Management software space?

The top few companies that have the most significant market share in the Social Media Management space are Outbrain with 23.32% of market share, Marketo with 17.48% of market share, Hootsuite with 12.82% of market share. Check for other Social Media Management technologies market share here.

Q: What are the top industries that usually use Social Media Management softwares?

The top industries that use Social Media Management software are Marketing (4,335), Social Media (4,193), Digital Marketing (3,870).

Gain market share and customer base information about the top Social Media Management software. Check out our list of Social Media Management Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

140

Technologies Tracked

150674

Companies Tracked

Categories related to Social Media Management

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Social Media Management technologies in 2025

Over 150674 companies are using Social Media Management tools. Outbrain with 23.32% market share (35131 customers), Marketo with 17.48% market share (26337 customers), Hootsuite with 12.82% market share (19320 customers).

Technology

Market Share (Est.)

Customers

Outbrain

23.32%

35131

Marketo

17.48%

26337

Hootsuite

12.82%

19320

monday.com

12.31%

18542

Sprout Social

9.97%

15029

Others

24.10%

36315

Social Media Management Customers by Employee Size

The majority of Social Media Management category falls in the company size of 0 - 9 employees (40648 companies), 20 - 49 employees (35570 companies), 100 - 249 employees (21440 companies).

Employee Size

Social Media Management Customers by Geography

Companies using Social Media Management technology software are majorly from the United States with 83615 (65.24%), United Kingdom with 12648 (9.87%), Canada with 7321 (5.71%) customers respectively.

Customers

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Social Media Management Customers by Industry

Top industries that use Social Media Management for Marketing (4335), Social Media (4193), Digital Marketing (3870).

Customers

Market Share for Top Social Media Management Technologies

Analyze the market share of popular Social Media Management technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Outbrain	35131	23.32
2	Marketo	26337	17.48
3	Hootsuite	19320	12.82
4	monday.com	18542	12.31
5	Sprout Social	15029	9.97
6	Shareaholic	10076	6.69
7	Tailwind	5783	3.84
8	Buffer	3511	2.33
9	Meltwater	2866	1.90
10	Zoho Social	1601	1.06
11	TweetDeck	1486	0.99
12	CrowdRiff	1451	0.96
13	GetSocial	1188	0.79
14	Salesforce Community Cloud	999	0.66
15	Paladin	640	0.42
16	ContentStudio	561	0.37
17	Sendible	507	0.34
18	Loomly	433	0.29
19	Socialbakers	400	0.27
20	Planoly	383	0.25
21	Agorapulse	364	0.24
22	Salesforce Social Studio	356	0.24
23	ResPage	314	0.21
24	Onlim	250	0.17
25	SOCi	217	0.14
26	Main Street Hub	202	0.13
27	Falcon.io	177	0.12
28	Live by Rockcontent	164	0.11
29	Oktopost	132	0.09
30	Coosto	124	0.08
31	Tweriod	115	0.08
32	NUVI	109	0.07
33	BoomSonar	108	0.07
34	Acquisio	107	0.07
35	Dash Hudson	106	0.07
36	Crowdfire	76	0.05
37	Everypost	72	0.05
38	eClincher	64	0.04
39	HeyOrca	61	0.04
40	Sked Social	60	0.04
41	Modern	59	0.04
42	Planable	55	0.04
43	MeetEdgar	51	0.03
44	Narrow	50	0.03
45	SocialChamp	50	0.03
46	TweetAdder	41	0.03
47	Pluggio	39	0.03
48	PostPickr	37	0.02
49	Publer	35	0.02
50	Mediatoolkit	33	0.02
51	Oracle Social Cloud	32	0.02
52	Kontentino	28	0.02
53	SocialBee	26	0.02
54	MailClark	26	0.02
55	Socialware	25	0.02
56	Tweepi	24	0.02
57	RecurPost	23	0.02
58	Swat.io	22	0.01
59	ManageFlitter	22	0.01
60	Socioh	22	0.01
61	Crowdynews	21	0.01
62	Facebook Pages Manager	19	0.01
63	SmarterQueue	17	0.01
64	Nexgate	15	0.01
65	Symphony Tools	15	0.01
66	spiral16	15	0.01
67	Qwaya	14	0.01
68	GroSocial	13	0.01
69	Stacker	13	0.01
70	myPresences	13	0.01
71	SoAmpli	13	0.01
72	oneQube	13	0.01
73	nTuitive.social	12	0.01
74	SocialMotus	12	0.01
75	OnlyWire	12	0.01
76	Statusbrew	11	0.01
77	SocialSignIn	11	0.01
78	Retortal	11	0.01
79	SocialHub	11	0.01
80	CrowdControlHQ	10	0.01
81	Engage121	10	0.01
82	ShareKit.io	10	0.01
83	Rallio	9	0.01
84	SMhack	8	0.01
85	PublBox	8	0.01
86	Hypegrowth	8	0.01
87	Meshfire	8	0.01
88	Repost	8	0.01
89	DigitaleBox	8	0.01
90	Fanbooster	8	0.01
91	Autogrammer	7	0.00
92	Postfity	7	0.00
93	Clickable	7	0.00
94	MavSocial	6	0.00
95	ATOMIZED	6	0.00
96	Buzzlogix	6	0.00
97	SocialDog	6	0.00
98	Lightful	6	0.00
99	ReQueue	6	0.00
100	SocialReport	6	0.00
101	BrandMaxima	6	0.00
102	Hopper	5	0.00
103	Ladderr	5	0.00
104	SocialXpand	5	0.00
105	Jamespot	5	0.00
106	SocialWeaver	5	0.00
107	Tagplay	5	0.00
108	Blog2Social	5	0.00
109	Digital Roots	5	0.00
110	Swift Social	5	0.00
111	Hopper HQ	5	0.00
112	FollowUs.com	5	0.00
113	SocialVolt	5	0.00
114	Denim Social	5	0.00
115	Over-Graph	4	0.00
116	Yala	3	0.00
117	DrumUp	3	0.00
118	Simplify360	3	0.00
119	Commun.it	3	0.00
120	Plumlytics	3	0.00
121	Rivuu	3	0.00
122	Social Elephants	3	0.00
123	Jarvis	3	0.00
124	Upflow	2	0.00
125	Postblazer	2	0.00
126	crowdVirality	2	0.00
127	Growth Champ	2	0.00
128	Reachpod	2	0.00
129	Socialwally	2	0.00
130	HubNami	2	0.00
131	Smintly	2	0.00
132	GAIN	2	0.00
133	Socialomm	2	0.00
134	Spokal	2	0.00
135	Pagelanes	2	0.00
136	SocialPano	2	0.00
137	Soshlr	2	0.00
138	Sociality.io	2	0.00
139	Socialteria	2	0.00
140	Avaya Social Media Manager	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media Management software market leaders?

Top leaders in the category for Social Media Management software are Outbrain, Marketo, Hootsuite. Here, you can view a full list of Social Media Management tools in the market.