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Search Marketing

Q: How many companies use Search Marketing software these days?

Around the world in 2025, over 3,487,896 companies are currently using one or more Search Marketing software. Out of these, there are 1,977,771 companies using Search Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Search Marketing software space?

The top few companies that have the most significant market share in the Search Marketing space are Google Maps with 64.52% of market share, Wix with 24.63% of market share, Google Ads with 3.39% of market share. Check for other Search Marketing technologies market share here.

Q: What are the top industries that usually use Search Marketing softwares?

The top industries that use Search Marketing software are Marketing (25,821), Digital Marketing (18,195), Social Media (16,226).

Gain market share and customer base information about the top Search Marketing software. Check out our list of Search Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

5184465

Companies Tracked

Categories related to Search Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Search Marketing technologies in 2025

Over 5184465 companies are using Search Marketing tools. Google Maps with 64.52% market share (3344765 customers), Wix with 24.63% market share (1277131 customers), Google Ads with 3.39% market share (175837 customers).

Technology

Market Share (Est.)

Customers

Google Maps

64.52%

3344765

Wix

24.63%

1277131

Google Ads

3.39%

175837

HubSpot Marketing Hub

3.14%

162787

Bing Ads

1.80%

93342

Others

2.52%

130603

Search Marketing Customers by Employee Size

The majority of Search Marketing category falls in the company size of 0 - 9 employees (2635573 companies), 20 - 49 employees (1065267 companies), 10 - 19 employees (603903 companies).

Employee Size

Search Marketing Customers by Geography

Companies using Search Marketing technology software are majorly from the United States with 1977771 (51.33%), United Kingdom with 381047 (9.89%), Germany with 236012 (6.13%) customers respectively.

Customers

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Search Marketing Customers by Industry

Top industries that use Search Marketing for Marketing (25821), Digital Marketing (18195), Social Media (16226).

Customers

Market Share for Top Search Marketing Technologies

Analyze the market share of popular Search Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Maps	3344765	64.52
2	Wix	1277131	24.63
3	Google Ads	175837	3.39
4	HubSpot Marketing Hub	162787	3.14
5	Bing Ads	93342	1.80
6	Optimizely	56015	1.08
7	Outbrain	35131	0.68
8	SEMrush	15444	0.30
9	Waze	7847	0.15
10	Moz	3008	0.06
11	SE Ranking	1818	0.04
12	Brightedge	1770	0.03
13	Marketing 360	1513	0.03
14	Kukui	1472	0.03
15	Synup	1387	0.03
16	Apple Search Ads	1118	0.02
17	Unbxd	415	0.01
18	Conductor	408	0.01
19	SpyFu	406	0.01
20	Yandex.Direct	349	0.01
21	Botify	304	0.01
22	Google Search Ads 360	293	0.01
23	Amazon Cloud Search	257	0.00
24	Searchmetrics Suite	245	0.00
25	Advanced Web Ranking	157	0.00
26	Clearscope	150	0.00
27	WordStream	140	0.00
28	AgencyAnalytics	125	0.00
29	Yahoo! Advertising	69	0.00
30	Crealytics camato	67	0.00
31	Adlucent	67	0.00
32	Web CEO	55	0.00
33	Haystak	55	0.00
34	BrandRep	51	0.00
35	adCore	48	0.00
36	Prediggo	36	0.00
37	Reputation VIP	35	0.00
38	Yieldbot	33	0.00
39	adMarketplace	26	0.00
40	Cybba	24	0.00
41	iSpionage	24	0.00
42	UpCity	22	0.00
43	Balihoo	20	0.00
44	Sokrati	18	0.00
45	SearchForce	18	0.00
46	Kutenda	15	0.00
47	QuanticMind	12	0.00
48	OpenMoves	12	0.00
49	ReportGarden	11	0.00
50	SunnyReports	11	0.00
51	cClearly	10	0.00
52	Adobe SearchCenter+	10	0.00
53	Adswerve	9	0.00
54	Rio SEO	8	0.00
55	Clickable	7	0.00
56	AdStage	6	0.00
57	Linkody	6	0.00
58	Unamo SEO	6	0.00
59	SEOmator	5	0.00
60	Authoritas	5	0.00
61	Topvisor	5	0.00
62	LXRGuide	4	0.00
63	SERPWatcher	4	0.00
64	YourAmigo	4	0.00
65	Webtexttool	3	0.00
66	Adboozter	3	0.00
67	SearchMan	3	0.00
68	Funnel Science	2	0.00
69	Longtail UX	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Search Marketing software market leaders?

Top leaders in the category for Search Marketing software are Google Maps, Wix, Google Ads. Here, you can view a full list of Search Marketing tools in the market.