Personalization

Gain market share and customer base information about the top Personalization software. Check out our list of Personalization Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

82

Technologies Tracked

144124

Companies Tracked

Categories related to Personalization

Event Marketing And Management
Marketing Automation Platforms
Social Marketing
Content Marketing Tools
Campaign Management

Top 5 Personalization technologies in 2025

Over 144124 companies are using Personalization tools. Oracle Commerce with 64.94% market share (93590 customers), Piwik PRO with 8.55% market share (12319 customers), Adobe Target with 4.48% market share (6458 customers).

Technology

Market Share (Est.)

Customers

  • Oracle Commerce

    64.94%

    93590

  • Piwik PRO

    8.55%

    12319

  • Adobe Target

    4.48%

    6458

  • Ezoic

    2.90%

    4182

  • Kameleoon

    1.85%

    2666

  • Others

    17.28%

    24909

    • Personalization Customers by Employee Size

    The majority of Personalization category falls in the company size of 20 - 49 employees (27866 companies), 100 - 249 employees (24456 companies), 0 - 9 employees (21196 companies).

    Employee Size

    Personalization Customers by Geography

    Companies using Personalization technology software are majorly from the United States with 53958 (52.33%), United Kingdom with 9727 (9.43%), India with 8649 (8.39%) customers respectively.

    Customers

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    Personalization Customers by Industry

    Top industries that use Personalization for Software Development (2321), Project Management (1974), Consulting (1867).

    Customers

    Market Share for Top Personalization Technologies

    Analyze the market share of popular Personalization technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

    Ranking
    Technology
    Customers
    Market share(Est.)(%)
    1Oracle Commerce9359064.94
    2Piwik PRO123198.55
    3Adobe Target64584.48
    4Ezoic41822.90
    5Kameleoon26661.85
    6Dynamic Yield26091.81
    7Emarsys23391.62
    8Insider16831.17
    9Listrak15991.11
    10BloomReach15611.08
    11mParticle14140.98
    12Acquia13700.95
    13Mutiny12910.90
    14Medio12070.84
    15Qubit10770.75
    16Oracle ATG Web Commerce9010.63
    17Monetate8750.61
    18Twik7640.53
    19Lytics7390.51
    20Personizely6660.46
    21Certona5030.35
    22Jivox3420.24
    23Crownpeak3390.24
    24Influ22880.20
    25Tooltip.io2750.19
    26SAS Customer Intelligence2660.18
    27Get Smart Content2410.17
    28ACTITO2280.16
    29Outgrow2220.15
    30Adestra1940.13
    31RecastAI1670.12
    32Plumb51630.11
    33Drawbridge1320.09
    34dotCMS1310.09
    35Unless1280.09
    36Cerkl890.06
    37Adoric870.06
    38Reactful770.05
    39LiftIgniter630.04
    40Pulse Insights620.04
    41Peerius600.04
    42QGraph570.04
    43BySide560.04
    44ReactX510.04
    45Fanplayr500.03
    46Recombee450.03
    47Cordial440.03
    48Groupmail400.03
    49Convert Experiences380.03
    50SessionM350.02
    51Browsi340.02
    52Ivanti Environment Manager250.02
    53Netmining240.02
    54ExitIntel220.02
    55AceBot.ai200.01
    56Yusp190.01
    57Voyat170.01
    58Traqli160.01
    59Enthusem160.01
    60ExpertSender150.01
    61HTK | Horizon Loyalty Hub130.01
    62AdGreetz120.01
    63DecisionLink110.01
    64REES46 eCommerce Marketing Personalization Suite110.01
    65Prudsys100.01
    66Scalefast90.01
    67Taykey80.01
    68OneSpot70.00
    69AppToolkit70.00
    70Pisano60.00
    71Booshaka60.00
    72Quintype50.00
    73Bunting50.00
    74BrightInfo40.00
    75TellApart40.00
    76Monoloop30.00
    77Index20.00
    78Experiture Marketing Platform20.00
    794-Tell20.00
    80Adapti20.00
    81RightMessage20.00
    82Boingnet20.00

    FAQ

    Find answers to the most often asked questions by users.

    Who are the top Personalization software market leaders?

    Top leaders in the category for Personalization software are Oracle Commerce, Piwik PRO, Adobe Target. Here, you can view a full list of Personalization tools in the market.

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    How many companies use Personalization software these days?

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    Which company has the most significant market share in the Personalization software space?

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    What are the top industries that usually use Personalization softwares?

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    Popular Comparisons

    Oracle Commerce vs Piwik PRO
    Oracle Commerce vs Adobe Target
    Oracle Commerce vs Ezoic
    Piwik PRO vs Adobe Target
    Piwik PRO vs Ezoic
    Adobe Target vs Ezoic

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