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Online Marketing

Q: How many companies use Online Marketing software these days?

Around the world in 2025, over 1,111,266 companies are currently using one or more Online Marketing software. Out of these, there are 801,714 companies using Online Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 42.50% of market share, Klaviyo with 9.92% of market share, HubSpot Marketing Hub with 9.29% of market share. Check for other Online Marketing technologies market share here.

Q: What are the top industries that usually use Online Marketing softwares?

The top industries that use Online Marketing software are Marketing (16,919), Digital Marketing (11,460), Social Media (11,245).

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

158

Technologies Tracked

1752818

Companies Tracked

Categories related to Online Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Online Marketing technologies in 2025

Over 1752818 companies are using Online Marketing tools. MailChimp with 42.50% market share (744968 customers), Klaviyo with 9.92% market share (173923 customers), HubSpot Marketing Hub with 9.29% market share (162787 customers).

Technology

Market Share (Est.)

Customers

MailChimp

42.50%

744968

Klaviyo

9.92%

173923

HubSpot Marketing Hub

9.29%

162787

Intercom

8.14%

142614

Adobe Marketing Cloud

4.31%

75630

Others

25.84%

452896

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (749762 companies), 20 - 49 employees (394640 companies), 10 - 19 employees (206482 companies).

Employee Size

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 801714 (57.40%), United Kingdom with 154811 (11.08%), Canada with 88938 (6.37%) customers respectively.

Customers

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Marketing (16919), Digital Marketing (11460), Social Media (11245).

Customers

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	MailChimp	744968	42.50
2	Klaviyo	173923	9.92
3	HubSpot Marketing Hub	162787	9.29
4	Intercom	142614	8.14
5	Adobe Marketing Cloud	75630	4.31
6	ActiveCampaign	56106	3.20
7	MailerLite	44546	2.54
8	AdRoll	44045	2.51
9	MyTime	33960	1.94
10	Pardot	30752	1.75
11	Vidyard	26596	1.52
12	Marketo	26337	1.50
13	MailMunch	24308	1.39
14	ComScore	23812	1.36
15	Omnisend	17347	0.99
16	Infusionsoft	13399	0.76
17	Drift	12683	0.72
18	SharpSpring	12099	0.69
19	GetResponse	8091	0.46
20	Drip	7323	0.42
21	Ceros	5604	0.32
22	Benchmark Email	4165	0.24
23	Sleeknote	3937	0.22
24	Autopilot	3902	0.22
25	iContact Email Marketing	3901	0.22
26	Workfront	3471	0.20
27	Act-On	3055	0.17
28	NiceJob	2946	0.17
29	Wisepops	2789	0.16
30	Wishpond	2643	0.15
31	Moosend	2378	0.14
32	Bizible	2064	0.12
33	Instapage	1891	0.11
34	Salesfusion	1839	0.10
35	iZooto	1756	0.10
36	dotmailer	1644	0.09
37	Sailthru	1638	0.09
38	Marketing 360	1513	0.09
39	Exponea	1494	0.09
40	Compete	1414	0.08
41	Campaigner	1136	0.06
42	Iterable	1027	0.06
43	Hatchbuck	747	0.04
44	Appforma	682	0.04
45	Upsales CRM	628	0.04
46	ActiveDEMAND	623	0.04
47	LeadsRx	610	0.03
48	eSputnik	557	0.03
49	LeadLander	528	0.03
50	Bronto Marketing Platform	518	0.03
51	Nextiva	467	0.03
52	Envoke	458	0.03
53	Sarbacane	447	0.03
54	ActiveTrail	444	0.03
55	LeadFox	408	0.02
56	ContactPigeon	378	0.02
57	LeadSquared	342	0.02
58	Affise	320	0.02
59	GreenRope	315	0.02
60	Percolate	314	0.02
61	Lead Liaison	300	0.02
62	VisitorTrack	300	0.02
63	bpm'online marketing	293	0.02
64	Blitz	269	0.02
65	Bannerflow	246	0.01
66	Localytics	243	0.01
67	Web.com	216	0.01
68	Dealer.com	211	0.01
69	Mautic	210	0.01
70	Hitwise	194	0.01
71	Silverpop	172	0.01
72	Newscred	172	0.01
73	Fresh Relevance	171	0.01
74	Pure360	166	0.01
75	ShippingEasy	162	0.01
76	Wigzo	151	0.01
77	BrandMaker	141	0.01
78	Wheel of Popups	132	0.01
79	Tenfold	131	0.01
80	AgencyAnalytics	125	0.01
81	Delivra	123	0.01
82	Xtremepush	120	0.01
83	OutboundEngine	120	0.01
84	SimplyCast	111	0.01
85	GrooveJar	97	0.01
86	SALESmanago Marketing Automation	91	0.01
87	GoBig, Inc.	90	0.01
88	Optmyzr	87	0.00
89	UserEngage	80	0.00
90	Reachdesk	77	0.00
91	Skyword	72	0.00
92	Mintigo	68	0.00
93	Personyze	66	0.00
94	eClincher	64	0.00
95	LeadByte	62	0.00
96	eTrigue	56	0.00
97	SnapApp	53	0.00
98	Mailigen	53	0.00
99	Digioh	52	0.00
100	Yodle	49	0.00
101	ActiveConversion	45	0.00
102	Genoo	42	0.00
103	Boost Commerce	39	0.00
104	Net-Results	38	0.00
105	ConnectAndSell	36	0.00
106	Qzzr	33	0.00
107	MOBIT	33	0.00
108	SalesSeek	31	0.00
109	Zaius	30	0.00
110	SalesNexus	30	0.00
111	EverString	30	0.00
112	Colibri SEO	29	0.00
113	JangoMail	28	0.00
114	Picreel	24	0.00
115	Radius	23	0.00
116	HitPath	21	0.00
117	Contactually	20	0.00
118	OptiMine	20	0.00
119	Mailify	19	0.00
120	Voucherify	17	0.00
121	Real Magnet	17	0.00
122	Evolvin Agency Software	16	0.00
123	Kutenda	15	0.00
124	Katabat	15	0.00
125	Colabo	15	0.00
126	SimilarWeb PRO	14	0.00
127	Qwaya	14	0.00
128	hubsell	13	0.00
129	GleanView	13	0.00
130	emfluence	13	0.00
131	Tackle.io	13	0.00
132	SalesPanda	11	0.00
133	Retainly	11	0.00
134	atEvent	10	0.00
135	Lead Guerrilla	10	0.00
136	Infer	9	0.00
137	Pixability	9	0.00
138	Propago	9	0.00
139	Kompyte	9	0.00
140	idomoo	8	0.00
141	Usermind	8	0.00
142	Experiture	7	0.00
143	MoonMail	7	0.00
144	Direct Mail Manager	7	0.00
145	Captavi Platform	6	0.00
146	Authoritas	5	0.00
147	Pixelshop	4	0.00
148	Pyze	3	0.00
149	LeadRocket	3	0.00
150	Carts Guru	3	0.00
151	OpenBack	3	0.00
152	EverThere	3	0.00
153	WinningWare QuickLaunch	2	0.00
154	FunnelMaker	2	0.00
155	Wired Plus	2	0.00
156	Geotoko	2	0.00
157	Gold Lasso	2	0.00
158	PushAd	2	0.00