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Loyalty Marketing

Q: How many companies use Loyalty Marketing software these days?

Around the world in 2025, over 19,826 companies are currently using one or more Loyalty Marketing software. Out of these, there are 15,387 companies using Loyalty Marketing tools that are originally from the United States.

Q: Which company has the most significant market share in the Loyalty Marketing software space?

The top few companies that have the most significant market share in the Loyalty Marketing space are SocialShopWave with 17.56% of market share, LoyaltyLion with 16.40% of market share, GovX with 14.20% of market share. Check for other Loyalty Marketing technologies market share here.

Q: What are the top industries that usually use Loyalty Marketing softwares?

The top industries that use Loyalty Marketing software are Retail (228), Marketing (200), Accessories (175).

Gain market share and customer base information about the top Loyalty Marketing software. Check out our list of Loyalty Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

130

Technologies Tracked

26180

Companies Tracked

Categories related to Loyalty Marketing

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Loyalty Marketing technologies in 2025

Over 26180 companies are using Loyalty Marketing tools. SocialShopWave with 17.56% market share (4598 customers), LoyaltyLion with 16.40% market share (4294 customers), GovX with 14.20% market share (3717 customers).

Technology

Market Share (Est.)

Customers

SocialShopWave

17.56%

4598

LoyaltyLion

16.40%

4294

GovX

14.20%

3717

Gleam

7.07%

1850

CityGro

5.31%

1389

Others

39.47%

10332

Loyalty Marketing Customers by Employee Size

The majority of Loyalty Marketing category falls in the company size of 0 - 9 employees (9785 companies), 20 - 49 employees (5627 companies), 10 - 19 employees (3460 companies).

Employee Size

Loyalty Marketing Customers by Geography

Companies using Loyalty Marketing technology software are majorly from the United States with 15387 (64.72%), Netherlands with 2148 (9.03%), United Kingdom with 2094 (8.81%) customers respectively.

Customers

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Loyalty Marketing Customers by Industry

Top industries that use Loyalty Marketing for Retail (228), Marketing (200), Accessories (175).

Customers

Market Share for Top Loyalty Marketing Technologies

Analyze the market share of popular Loyalty Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	SocialShopWave	4598	17.56
2	LoyaltyLion	4294	16.40
3	GovX	3717	14.20
4	Gleam	1850	7.07
5	CityGro	1389	5.31
6	Student Beans	1315	5.02
7	VerifyPass	1087	4.15
8	ID.me	1058	4.04
9	Viral Loops	927	3.54
10	Givex	880	3.36
11	Olapic	733	2.80
12	Access Perks	553	2.11
13	Zinrelo	336	1.28
14	FiveStars	317	1.21
15	Paytronix	315	1.20
16	Influitive	307	1.17
17	Aimia	234	0.89
18	Sloyalty	225	0.86
19	gocertify	221	0.84
20	Clutch.com	180	0.69
21	Womply	151	0.58
22	CashStar	137	0.52
23	Zinrelo Loyalty Rewards Platform	72	0.28
24	Como	70	0.27
25	Retention Science	63	0.24
26	Augeo	58	0.22
27	Thanx	43	0.16
28	Sweet Tooth	43	0.16
29	Simplicity	38	0.15
30	Loopy Loyalty	37	0.14
31	SessionM	35	0.13
32	Thirdshelf	33	0.13
33	Mention Me - Referral Marketing Platform	32	0.12
34	CrowdTwist	32	0.12
35	Hawk Incentives	31	0.12
36	Hello World (formerly ePrize)	29	0.11
37	Flocktory	28	0.11
38	500friends LoyaltyPlus Enterprise	21	0.08
39	spoonity	21	0.08
40	Fielo	20	0.08
41	OptCulture	20	0.08
42	Swagbucks	18	0.07
43	Loyalty Gator	18	0.07
44	Annex Customer Loyalty Cloud	17	0.06
45	RepeatRewards	17	0.06
46	ADfits	16	0.06
47	Fish Bowl Prizes	16	0.06
48	Belly	16	0.06
49	bLoyal	16	0.06
50	WaveToGet	15	0.06
51	Connexions Loyalty	14	0.05
52	Xpert Loyalty Space	14	0.05
53	HTK \| Horizon Loyalty Hub	13	0.05
54	Tango Card	13	0.05
55	One Loyalty	13	0.05
56	PowerCard	12	0.05
57	Synced.io	12	0.05
58	PatronPal	12	0.05
59	Veterans Advantage	12	0.05
60	SailPlay Loyalty	11	0.04
61	BrandBuddee	11	0.04
62	Pobuca Loyalty	11	0.04
63	Xeno Infinity	11	0.04
64	RevTrax	11	0.04
65	Reward-it	11	0.04
66	Marera	10	0.04
67	LoyaltyMatch	10	0.04
68	Snipp	10	0.04
69	Buzz Points	9	0.03
70	Linkable	9	0.03
71	Loyalty Works	8	0.03
72	Popdeem	8	0.03
73	RoboRewards	8	0.03
74	LoyaltyZen	8	0.03
75	Welcome Real-Time	8	0.03
76	iVoucher	8	0.03
77	GET Rewards	8	0.03
78	LoyLogic	7	0.03
79	Kobie	7	0.03
80	Loyalis	7	0.03
81	Loystar	7	0.03
82	Ticket Max	7	0.03
83	Playlyfe	6	0.02
84	Churn Buster	6	0.02
85	Loyty	6	0.02
86	Gava	6	0.02
87	Oracle Loyalty Cloud	6	0.02
88	BigDoor	5	0.02
89	The Loyalty Box	5	0.02
90	Merit Loyalty Suite	5	0.02
91	UMarket	5	0.02
92	Benefit One USA	4	0.02
93	MobilizeSystems	4	0.02
94	Izicap	4	0.02
95	OfferCraft	4	0.02
96	Spotzot	4	0.02
97	Bluestar Loyalty	4	0.02
98	Gift Card and Loyalty Program	4	0.02
99	StickyStreet	4	0.02
100	Engage:Value	4	0.02
101	Exclusively Gifted	4	0.02
102	LoyaltyPlus	4	0.02
103	Loyverse POS	4	0.02
104	LoyLap	3	0.01
105	SoHalo	3	0.01
106	AppVirality	3	0.01
107	Gimmie	3	0.01
108	LoyalTree	3	0.01
109	Customer-Brand Loyalty Software	3	0.01
110	Incentivise	3	0.01
111	Wallet Circle Loyalty	3	0.01
112	TIBCO Loyalty Lab	3	0.01
113	Stellar Loyalty	2	0.01
114	Coupontools	2	0.01
115	Chat Whale	2	0.01
116	AvidMobile	2	0.01
117	Lootsie	2	0.01
118	Nextbee	2	0.01
119	QR Loyalty Cards	2	0.01
120	The Brand Club	2	0.01
121	Open Loyalty	2	0.01
122	Incentivebank	2	0.01
123	MobileLoyalty	2	0.01
124	Card City	2	0.01
125	SmartLoyalty	2	0.01
126	Vauchar	2	0.01
127	Triplefy	2	0.01
128	EASYLoyalty	2	0.01
129	Spread for customer	2	0.01
130	Intensify	2	0.01

FAQ

Find answers to the most often asked questions by users.

Who are the top Loyalty Marketing software market leaders?

Top leaders in the category for Loyalty Marketing software are SocialShopWave, LoyaltyLion, GovX. Here, you can view a full list of Loyalty Marketing tools in the market.