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Data Management Platform (DMP)

Q: How many companies use Data Management Platform (DMP) software these days?

Around the world in 2025, over 38,460 companies are currently using one or more Data Management Platform (DMP) software. Out of these, there are 17,235 companies using Data Management Platform (DMP) tools that are originally from the United States.

Q: Which company has the most significant market share in the Data Management Platform (DMP) software space?

The top few companies that have the most significant market share in the Data Management Platform (DMP) space are Adform with 21.21% of market share, IPInfoDB with 20.31% of market share, IPinfo.io with 15.29% of market share. Check for other Data Management Platform (DMP) technologies market share here.

Q: What are the top industries that usually use Data Management Platform (DMP) softwares?

The top industries that use Data Management Platform (DMP) software are Marketing (757), Digital Marketing (644), Advertising (565).

Gain market share and customer base information about the top Data Management Platform (DMP) software. Check out our list of Data Management Platform (DMP) Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

48628

Companies Tracked

Categories related to Data Management Platform (DMP)

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Data Management Platform (DMP) technologies in 2025

Over 48628 companies are using Data Management Platform (DMP) tools. Adform with 21.21% market share (10312 customers), IPInfoDB with 20.31% market share (9878 customers), IPinfo.io with 15.29% market share (7433 customers).

Technology

Market Share (Est.)

Customers

Adform

21.21%

10312

IPInfoDB

20.31%

9878

IPinfo.io

15.29%

7433

Sojern

7.29%

3544

Oracle BlueKai

5.16%

2508

Others

30.75%

14953

Data Management Platform (DMP) Customers by Employee Size

The majority of Data Management Platform (DMP) category falls in the company size of 0 - 9 employees (12352 companies), 20 - 49 employees (11481 companies), 100 - 249 employees (6871 companies).

Employee Size

Data Management Platform (DMP) Customers by Geography

Companies using Data Management Platform (DMP) technology software are majorly from the United States with 17235 (47.84%), United Kingdom with 5036 (13.98%), Germany with 3321 (9.22%) customers respectively.

Customers

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Data Management Platform (DMP) Customers by Industry

Top industries that use Data Management Platform (DMP) for Marketing (757), Digital Marketing (644), Advertising (565).

Customers

Market Share for Top Data Management Platform (DMP) Technologies

Analyze the market share of popular Data Management Platform (DMP) technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Adform	10312	21.21
2	IPInfoDB	9878	20.31
3	IPinfo.io	7433	15.29
4	Sojern	3544	7.29
5	Oracle BlueKai	2508	5.16
6	Choozle	2070	4.26
7	IBM System i Midrange Computing Server	1665	3.42
8	ADEX	1600	3.29
9	LoopMe	1461	3.00
10	eXelate	913	1.88
11	The Trade Desk	864	1.78
12	IBM System i	713	1.47
13	Eulerian	623	1.28
14	Adobe Audience Manager	555	1.14
15	Datorama	550	1.13
16	nugg.ad	394	0.81
17	Relay42	355	0.73
18	Media Innovation Group	331	0.68
19	Cablato	240	0.49
20	Argo	229	0.47
21	Veritas Enterprise Vault	206	0.42
22	Winshuttle	181	0.37
23	Semarchy	149	0.31
24	Amobee	133	0.27
25	SolarWinds SQL Sentry	127	0.26
26	Innovis	120	0.25
27	Krux	115	0.24
28	AVEVA PI System	114	0.23
29	EnterpriseDB	100	0.21
30	Epsilon	95	0.20
31	Ansarada	85	0.17
32	Microsoft Dynamics 365 Customer Insights	59	0.12
33	Lotame Data Management Platform (DMP)	58	0.12
34	Secoda	56	0.12
35	DQ Global	55	0.11
36	Salesforce Audience Studio	50	0.10
37	Global IDs	47	0.10
38	InterSystems IRIS	45	0.09
39	ZAP BI	43	0.09
40	AdView	42	0.09
41	Monte Carlo	39	0.08
42	Permutive	33	0.07
43	Select Star	33	0.07
44	IgnitionOne	28	0.06
45	AdDaptive	25	0.05
46	Omatic Software	25	0.05
47	Enfos	23	0.05
48	Put it Forward	22	0.05
49	MadHive	16	0.03
50	Beaconinside Proximity DMP	16	0.03
51	Oracle Datalogix	15	0.03
52	Navegg	15	0.03
53	AudienceScience	14	0.03
54	AdTheorent	14	0.03
55	Insycle	14	0.03
56	Digilant	14	0.03
57	Hopsworks	13	0.03
58	RTB System	12	0.02
59	Channel Pilot	12	0.02
60	LeadFerret	11	0.02
61	ShieldQ	9	0.02
62	Vpon	9	0.02
63	Turn	8	0.02
64	Knowledge Marketing	7	0.01
65	Oracle Data Cloud (Bluekai/Datalogix)	7	0.01
66	Microsoft Intelligent Data Platform	7	0.01
67	ADBERT	6	0.01
68	AcuityAds	6	0.01
69	V12 Launchpad Marketing Cloud	5	0.01
70	DigMyData	5	0.01
71	OPC Expert	5	0.01
72	webMethods OneData	5	0.01
73	OnAudience	5	0.01
74	Altrooz	4	0.01
75	Google Audience Center 360	4	0.01
76	Alex Solutions	4	0.01
77	MediaMath Data Management Platform	3	0.01
78	7suite	3	0.01
79	XOR Data Exchange	3	0.01
80	Tanzu Data Services	3	0.01
81	1plusX	2	0.00
82	MediaMath TerminalOne OS	2	0.00
83	Neustar PlatformOne	2	0.00
84	Infectious Media	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Data Management Platform (DMP) software market leaders?

Top leaders in the category for Data Management Platform (DMP) software are Adform, IPInfoDB, IPinfo.io. Here, you can view a full list of Data Management Platform (DMP) tools in the market.