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Customer Loyalty

Q: How many companies use Customer Loyalty software these days?

Around the world in 2025, over 46,207 companies are currently using one or more Customer Loyalty software. Out of these, there are 40,208 companies using Customer Loyalty tools that are originally from the United States.

Q: Which company has the most significant market share in the Customer Loyalty software space?

The top few companies that have the most significant market share in the Customer Loyalty space are Yotpo with 37.74% of market share, Smile.io with 24.48% of market share, Bazaarvoice with 10.98% of market share. Check for other Customer Loyalty technologies market share here.

Q: What are the top industries that usually use Customer Loyalty softwares?

The top industries that use Customer Loyalty software are Retail (592), Accessories (516), Fashion (410).

Gain market share and customer base information about the top Customer Loyalty software. Check out our list of Customer Loyalty Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

61502

Companies Tracked

Categories related to Customer Loyalty

Live Chat

Customer Experience

Forms And Surveys

Customer Engagement

Membership Management

Top 5 Customer Loyalty technologies in 2025

Over 61502 companies are using Customer Loyalty tools. Yotpo with 37.74% market share (23209 customers), Smile.io with 24.48% market share (15054 customers), Bazaarvoice with 10.98% market share (6755 customers).

Technology

Market Share (Est.)

Customers

Yotpo

37.74%

23209

Smile.io

24.48%

15054

Bazaarvoice

10.98%

6755

Medallia

5.01%

3082

NiceJob

4.79%

2946

Others

17.00%

10456

Customer Loyalty Customers by Employee Size

The majority of Customer Loyalty category falls in the company size of 0 - 9 employees (22734 companies), 20 - 49 employees (12515 companies), 10 - 19 employees (10295 companies).

Employee Size

Customer Loyalty Customers by Geography

Companies using Customer Loyalty technology software are majorly from the United States with 40208 (72.51%), United Kingdom with 4595 (8.29%), Canada with 3503 (6.32%) customers respectively.

Customers

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Customer Loyalty Customers by Industry

Top industries that use Customer Loyalty for Retail (592), Accessories (516), Fashion (410).

Customers

Market Share for Top Customer Loyalty Technologies

Analyze the market share of popular Customer Loyalty technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Yotpo	23209	37.74
2	Smile.io	15054	24.48
3	Bazaarvoice	6755	10.98
4	Medallia	3082	5.01
5	NiceJob	2946	4.79
6	PowerReviews	2601	4.23
7	Higher Logic	2479	4.03
8	ReferralCandy	1012	1.65
9	LevelUp	893	1.45
10	Get Satisfaction	831	1.35
11	Contentsquare	476	0.77
12	TapMango	353	0.57
13	FiveStars	317	0.52
14	Ambassador	217	0.35
15	Retently	142	0.23
16	VoucherCart	121	0.20
17	Bunchball Nitro	90	0.15
18	Loyalzoo	76	0.12
19	Salesforce Loyalty Management	75	0.12
20	Como	70	0.11
21	Bi Worldwide	55	0.09
22	Gleantap	51	0.08
23	iVend Retail	38	0.06
24	CustomerSure	37	0.06
25	Bungee	37	0.06
26	Loopy Loyalty	37	0.06
27	Comarch Loyalty Management	36	0.06
28	Qzzr	33	0.05
29	InviteBox	32	0.05
30	Springbig.com	28	0.05
31	White Label Loyalty	24	0.04
32	Referral SaaSquatch	21	0.03
33	UXPressia	20	0.03
34	RewardStream	18	0.03
35	Kangaroo	18	0.03
36	RepeatRewards	17	0.03
37	Goody	17	0.03
38	Voucherify	17	0.03
39	Belly	16	0.03
40	bLoyal	16	0.03
41	Antavo	16	0.03
42	Queue	14	0.02
43	Kangaroo Rewards	12	0.02
44	Salesmachine	11	0.02
45	Pobuca Loyalty	11	0.02
46	SailPlay Loyalty	11	0.02
47	Perkville	10	0.02
48	ProcedureFlow	9	0.01
49	Target Circle	9	0.01
50	Starred	6	0.01
51	Oappso Loyalty	6	0.01
52	The Loyalty Box	5	0.01
53	Datagame	5	0.01
54	viCloning	3	0.00
55	ABM Loyalty	3	0.00
56	Open Loyalty	2	0.00
57	Badgeville	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Customer Loyalty software market leaders?

Top leaders in the category for Customer Loyalty software are Yotpo, Smile.io, Bazaarvoice. Here, you can view a full list of Customer Loyalty tools in the market.