Solutions

6sense Revenue AI™ for Marketing

6sense Revenue AI™ for Sales

Copied

Campaign Management

Q: How many companies use Campaign Management software these days?

Around the world in 2025, over 562,145 companies are currently using one or more Campaign Management software. Out of these, there are 432,092 companies using Campaign Management tools that are originally from the United States.

Q: Which company has the most significant market share in the Campaign Management software space?

The top few companies that have the most significant market share in the Campaign Management space are Google Ads with 20.00% of market share, HubSpot Marketing Hub with 18.52% of market share, Adobe Marketing Cloud with 8.60% of market share. Check for other Campaign Management technologies market share here.

Q: What are the top industries that usually use Campaign Management softwares?

The top industries that use Campaign Management software are Marketing (13,258), Digital Marketing (12,236), Social Media (9,829).

Gain market share and customer base information about the top Campaign Management software. Check out our list of Campaign Management Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

159

Technologies Tracked

879212

Companies Tracked

Categories related to Campaign Management

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Campaign Management technologies in 2025

Over 879212 companies are using Campaign Management tools. Google Ads with 20.00% market share (175837 customers), HubSpot Marketing Hub with 18.52% market share (162787 customers), Adobe Marketing Cloud with 8.60% market share (75630 customers).

Technology

Market Share (Est.)

Customers

Google Ads

20.00%

175837

HubSpot Marketing Hub

18.52%

162787

Adobe Marketing Cloud

8.60%

75630

ActiveCampaign

6.38%

56106

MailerLite

5.07%

44546

Others

41.44%

364306

Campaign Management Customers by Employee Size

The majority of Campaign Management category falls in the company size of 0 - 9 employees (301960 companies), 20 - 49 employees (211232 companies), 100 - 249 employees (105532 companies).

Employee Size

Campaign Management Customers by Geography

Companies using Campaign Management technology software are majorly from the United States with 432092 (60.75%), United Kingdom with 66932 (9.41%), Canada with 39162 (5.51%) customers respectively.

Customers

Sign up for 6sense Revenue AI™ to get FREE verified B2B contact data.

Campaign Management Customers by Industry

Top industries that use Campaign Management for Marketing (13258), Digital Marketing (12236), Social Media (9829).

Customers

Market Share for Top Campaign Management Technologies

Analyze the market share of popular Campaign Management technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Ads	175837	20.00
2	HubSpot Marketing Hub	162787	18.52
3	Adobe Marketing Cloud	75630	8.60
4	ActiveCampaign	56106	6.38
5	MailerLite	44546	5.07
6	Outbrain	35131	4.00
7	Segment	32343	3.68
8	Pardot	30752	3.50
9	Vidyard	26596	3.02
10	Marketo	26337	3.00
11	Campaign Monitor	23130	2.63
12	Asana	20707	2.36
13	monday.com	18542	2.11
14	SEMrush	15444	1.76
15	Infusionsoft	13399	1.52
16	SharpSpring	12099	1.38
17	AWeber	11606	1.32
18	Adobe Experience Manager	10206	1.16
19	Salesforce Marketing Cloud	8914	1.01
20	Email It	5597	0.64
21	NationBuilder	4862	0.55
22	dotdigital Engagement Cloud	4518	0.51
23	Flipcause	4195	0.48
24	Autopilot	3902	0.44
25	Workfront	3471	0.39
26	VerticalResponse	3456	0.39
27	Second Street	3163	0.36
28	Meltwater	2866	0.33
29	Wisepops	2789	0.32
30	ONTRAPORT	2787	0.32
31	Choozle	2070	0.24
32	Bizible	2064	0.23
33	Instapage	1891	0.22
34	Landingi	1874	0.21
35	Salesfusion	1839	0.21
36	iZooto	1756	0.20
37	Quorum	1752	0.20
38	dotmailer	1644	0.19
39	Marketing 360	1513	0.17
40	TUNE Marketing Console	1472	0.17
41	LeadDyno	1433	0.16
42	Adobe Campaign	1183	0.13
43	Campaigner	1136	0.13
44	Iterable	1027	0.12
45	ReferralCandy	1012	0.12
46	LinkedIn Campaign Manager	783	0.09
47	Meridianlink	718	0.08
48	Appforma	682	0.08
49	LeadsRx	610	0.07
50	Netcore Smartech	550	0.06
51	Sizmek	544	0.06
52	Bronto Marketing Platform	518	0.06
53	Envoke	458	0.05
54	Sarbacane	447	0.05
55	ActiveTrail	444	0.05
56	Unbxd	415	0.05
57	Metadata.io	358	0.04
58	Spredfast	350	0.04
59	Klipfolio	345	0.04
60	Easypromos	335	0.04
61	GreenRope	315	0.04
62	Percolate	314	0.04
63	Adobe Enterprise	314	0.04
64	Marin Software	301	0.03
65	bpm'online marketing	293	0.03
66	Emma Email	266	0.03
67	Totango	265	0.03
68	Kapost	249	0.03
69	Bannerflow	246	0.03
70	Alterian	227	0.03
71	AppAnnie	202	0.02
72	HasOffers by TUNE	201	0.02
73	Maropost	178	0.02
74	ShippingEasy	162	0.02
75	Kaboodle	160	0.02
76	ZeroBounce	145	0.02
77	CallFire	137	0.02
78	InsightSquared	118	0.01
79	Intellifluence	116	0.01
80	Adobe Media Optimizer	115	0.01
81	TapClicks	113	0.01
82	SmartFocus	112	0.01
83	SimplyCast	111	0.01
84	Acquisio	107	0.01
85	Talon.One	102	0.01
86	Folloze	90	0.01
87	Optmyzr	87	0.01
88	Refined Ads	83	0.01
89	Salesforce Advertising Studio	78	0.01
90	Skyword	72	0.01
91	Movio	60	0.01
92	Vouchery	58	0.01
93	SocialPilot	54	0.01
94	Mediaocean Prisma	46	0.01
95	ActiveConversion	45	0.01
96	Simplicity	38	0.00
97	LeadMaster	37	0.00
98	HCL Unica Campaign	37	0.00
99	InviteBox	32	0.00
100	MatchCraft	32	0.00
101	ion interactive	31	0.00
102	Zaius	30	0.00
103	JangoMail	28	0.00
104	Dolead	24	0.00
105	OptimizePress	23	0.00
106	LimeLight CRM	23	0.00
107	Referral SaaSquatch	21	0.00
108	HitPath	21	0.00
109	Mothernode CRM	21	0.00
110	Mailify	19	0.00
111	DOZ	19	0.00
112	JDX suite	18	0.00
113	Aprimo Campaign	17	0.00
114	Katabat	15	0.00
115	Kutenda	15	0.00
116	Sales & Orders	14	0.00
117	Full Circle Response Management	14	0.00
118	emfluence	13	0.00
119	LinkTrust	12	0.00
120	Uniqodo	12	0.00
121	CrazyCall	10	0.00
122	Jooicer	8	0.00
123	KickoffLabs	7	0.00
124	Experiture	7	0.00
125	Direct Mail Manager	7	0.00
126	MoonMail	7	0.00
127	Workgroups DaVinci	6	0.00
128	ATOMIZED	6	0.00
129	AdStage	6	0.00
130	SalesCamp	6	0.00
131	Offerslook	6	0.00
132	AcuityAds	6	0.00
133	Ecanvasser	5	0.00
134	Social Seeder	5	0.00
135	Trail Blazer Campaign Manager	4	0.00
136	IBM Customer Experience	4	0.00
137	ShoutOUT	4	0.00
138	POP Check	4	0.00
139	CampaignAlyzer	4	0.00
140	Hownd	4	0.00
141	ProWorkflow	3	0.00
142	GloboMailer	3	0.00
143	Pareto Quantic	3	0.00
144	Scanova	3	0.00
145	TidyMarketer	3	0.00
146	HandStack	3	0.00
147	BlueWinston	3	0.00
148	OnlineSales.ai	3	0.00
149	Workado	3	0.00
150	Mogo CRM	2	0.00
151	PUBLITRAC	2	0.00
152	Convincingemail	2	0.00
153	WinningWare QuickLaunch	2	0.00
154	Kickbooster	2	0.00
155	AdCurve	2	0.00
156	MOOOSE	2	0.00
157	Brightspot Campaigner	2	0.00
158	Adobe Context Optional	2	0.00
159	Launchify	2	0.00