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Behavioral Targeting

Q: How many companies use Behavioral Targeting software these days?

Around the world in 2025, over 5,214 companies are currently using one or more Behavioral Targeting software. Out of these, there are 3,336 companies using Behavioral Targeting tools that are originally from the United States.

Q: Which company has the most significant market share in the Behavioral Targeting software space?

The top few companies that have the most significant market share in the Behavioral Targeting space are InfoLinks with 41.20% of market share, Adman with 26.05% of market share, BlueConic with 13.22% of market share. Check for other Behavioral Targeting technologies market share here.

Q: What are the top industries that usually use Behavioral Targeting softwares?

The top industries that use Behavioral Targeting software are Advertising (107), Marketing (93), News (85).

Gain market share and customer base information about the top Behavioral Targeting software. Check out our list of Behavioral Targeting Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

6707

Companies Tracked

Categories related to Behavioral Targeting

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Behavioral Targeting technologies in 2025

Over 6707 companies are using Behavioral Targeting tools. InfoLinks with 41.20% market share (2763 customers), Adman with 26.05% market share (1747 customers), BlueConic with 13.22% market share (887 customers).

Technology

Market Share (Est.)

Customers

InfoLinks

41.20%

2763

Adman

26.05%

1747

BlueConic

13.22%

887

Twik

11.39%

764

iAdvize

5.73%

384

Others

2.42%

162

Behavioral Targeting Customers by Employee Size

The majority of Behavioral Targeting category falls in the company size of 0 - 9 employees (2463 companies), 20 - 49 employees (1610 companies), 10 - 19 employees (828 companies).

Employee Size

Behavioral Targeting Customers by Geography

Companies using Behavioral Targeting technology software are majorly from the United States with 3336 (58.17%), Greece with 466 (8.13%), United Kingdom with 418 (7.29%) customers respectively.

Customers

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Behavioral Targeting Customers by Industry

Top industries that use Behavioral Targeting for Advertising (107), Marketing (93), News (85).

Customers

Market Share for Top Behavioral Targeting Technologies

Analyze the market share of popular Behavioral Targeting technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	InfoLinks	2763	41.20
2	Adman	1747	26.05
3	BlueConic	887	13.22
4	Twik	764	11.39
5	iAdvize	384	5.73
6	Pontis	58	0.86
7	Netmining	24	0.36
8	ExitIntel	22	0.33
9	Clicksor	13	0.19
10	Digital Mortar	13	0.19
11	Vistar Media	12	0.18
12	adbrix	8	0.12
13	Conversant	7	0.10
14	BTBuckets	3	0.04
15	RevenueHits	2	0.03

FAQ

Find answers to the most often asked questions by users.

Who are the top Behavioral Targeting software market leaders?

Top leaders in the category for Behavioral Targeting software are InfoLinks, Adman, BlueConic. Here, you can view a full list of Behavioral Targeting tools in the market.