Nielsen
Nielsen is a leading global information and measurement company that enables companies to understand consumers and consumer behavior.
Market Share of Nielsen
Current Customer(s)
7804
Market Share (Est.)
7.84%
Ranking
#5
Top Competitors and Alternatives of Nielsen
The top three of Nielsen’s competitors in the Audience Insights category are FullStory with 18.71%, Amplitude with 17.97%, Quantcast Measure with 16.68% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| FullStory | 18623 | 18.71% | Nielsen vs FullStory |
| Amplitude | 17880 | 17.97% | Nielsen vs Amplitude |
| Quantcast Measure | 16598 | 16.68% | Nielsen vs Quantcast Measure |
| Sitecore | 9055 | 9.10% | Nielsen vs Sitecore |
| Parse.ly | 6795 | 6.83% | Nielsen vs Parse.ly |
| YouGov | 5144 | 5.17% | Nielsen vs YouGov |
| LogRocket | 4311 | 4.33% | Nielsen vs LogRocket |
| BlueCava | 2748 | 2.76% | Nielsen vs BlueCava |
| Viafoura | 1747 | 1.76% | Nielsen vs Viafoura |
| Piano ID | 1549 | 1.56% | Nielsen vs Piano ID |
| GlobalWebIndex | 1410 | 1.42% | Nielsen vs GlobalWebIndex |
| InfOnline | 890 | 0.89% | Nielsen vs InfOnline |
| Alliant | 743 | 0.75% | Nielsen vs Alliant |
| Jebbit | 686 | 0.69% | Nielsen vs Jebbit |
| UserTesting | 571 | 0.57% | Nielsen vs UserTesting |
| Resonate | 428 | 0.43% | Nielsen vs Resonate |
| Talkwalker | 422 | 0.42% | Nielsen vs Talkwalker |
| Wayin | 405 | 0.41% | Nielsen vs Wayin |
| Trialfire | 286 | 0.29% | Nielsen vs Trialfire |
| Synthesio | 176 | 0.18% | Nielsen vs Synthesio |
Popular Comparisons
Top Competitors and Alternatives of Nielsen
The top three of Nielsen’s competitors in the Audience Insights category are FullStory with 18.71%, Amplitude with 17.97%, Quantcast Measure with 16.68% market share.
Nielsen vs FullStory
Nielsen vs Amplitude
Nielsen vs Quantcast Measure
Nielsen vs Sitecore
Nielsen vs Parse.ly
Nielsen vs YouGov
Nielsen vs LogRocket
Nielsen vs BlueCava
Customers of Nielsen
Around the world in 2025, over 7804 companies have started using Nielsen as Audience Insights tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Nielsen | 10,000+ | New York City | New York | United States |     |
| Amplifon | 10,000+ | Milan | Lombardy | Italy | |
| St. Hilary's Primary School | 250 - 499 | Hong Kong | Hong Kong SAR | People's Republic of China | |
| City Of Arcadia | 250 - 499 | Arcadia | California | United States | |
| GMLs Blog | 100 - 249 | Muelheim | North Rhine-Westphalia | Germany | |
| Nielsen | 20 - 49 | Tokyo | Tokyo | Japan | |
| Careproduct AG | 20 - 49 | Hilvarenbeek | Aargau | Switzerland | |
| Ennova Esade | 20 - 49 | Colombia | | ||
| Coding House | 20 - 49 | Franklin | Tennessee | United States | |
| Mijn Online IDentiteit | 10 - 19 | Netherlands | |
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Nielsen Customers by Products and Services
The top three products and services offering customers that use Nielsen for Audience Insights are Marketing (321), Advertising (305), Digital Marketing (181).
Customers
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Nielsen Customers by Employee Size
The majority of Nielsen's customers for the audience-insights category fall in the company size of 1,000 - 4,999 employees (1385 companies), 100 - 249 employees (1294 companies), 20 - 49 employees (1075 companies).
Employee Size
Nielsen Customers by Geography
The top three geographies of Nielsen for audience-insights are the United States with 3773(61.08%), United Kingdom with 498(8.06%), Denmark with 451(7.30%) customers respectively.
Customers
Employees of Nielsen
Also see other Products/Services by Nielsen in:
FAQ
Find answers to the most often asked questions by users.
Who are the top Nielsen competitors?
Nielsen’s Top competitors in the audience-insights category are FullStory, Amplitude, Quantcast Measure. You can view a full list of Nielsen competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Nielsen and 40,000 other technologies on the internet. You can also compare Nielsen and its feature with top competitors here : Nielsen vs FullStory Nielsen vs Amplitude Nielsen vs Quantcast Measure.
What is Nielsen customer distribution based on company size?
What is Nielsen market share in the audience-insights?
What are the top countries that use Nielsen?
What are the top industries that use Nielsen?
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