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Q: How many companies use Advertising software these days?

Around the world in 2025, over 295,543 companies are currently using one or more Advertising software. Out of these, there are 227,673 companies using Advertising tools that are originally from the United States.

Q: Which company has the most significant market share in the Advertising software space?

The top few companies that have the most significant market share in the Advertising space are Google Ads with 36.79% of market share, AdRoll with 9.22% of market share, Criteo with 8.71% of market share. Check for other Advertising technologies market share here.

Q: What are the top industries that usually use Advertising softwares?

The top industries that use Advertising software are Marketing (7,331), Digital Marketing (7,317), Seo (5,935).

Gain market share and customer base information about the top Advertising software. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

147

Technologies Tracked

477943

Companies Tracked

Categories related to Advertising

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Advertising technologies in 2025

Over 477943 companies are using Advertising tools. Google Ads with 36.79% market share (175837 customers), AdRoll with 9.22% market share (44045 customers), Criteo with 8.71% market share (41635 customers).

Technology

Market Share (Est.)

Customers

Google Ads

36.79%

175837

AdRoll

9.22%

44045

Criteo

8.71%

41635

Outbrain

7.35%

35131

Vidyard

5.56%

26596

Others

32.37%

154699

Advertising Customers by Employee Size

The majority of Advertising category falls in the company size of 0 - 9 employees (164066 companies), 20 - 49 employees (103826 companies), 100 - 249 employees (54456 companies).

Employee Size

Advertising Customers by Geography

Companies using Advertising technology software are majorly from the United States with 227673 (59.48%), United Kingdom with 35151 (9.18%), Brazil with 22869 (5.97%) customers respectively.

Customers

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Advertising Customers by Industry

Top industries that use Advertising for Marketing (7331), Digital Marketing (7317), Seo (5935).

Customers

Market Share for Top Advertising Technologies

Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	Google Ads	175837	36.79
2	AdRoll	44045	9.22
3	Criteo	41635	8.71
4	Outbrain	35131	7.35
5	Vidyard	26596	5.56
6	Asana	20707	4.33
7	NetSuite	19603	4.10
8	monday.com	18542	3.88
9	Smartsheet	16481	3.45
10	SEMrush	15444	3.23
11	SendPulse	9607	2.01
12	Reviews.co.uk	5041	1.05
13	AdThrive	4713	0.99
14	Ezoic	4182	0.87
15	Demandbase	3827	0.80
16	Smart AdServer	3797	0.79
17	Workfront	3471	0.73
18	Tapfiliate	3274	0.69
19	SinglePlatform	2666	0.56
20	Nosto	2358	0.49
21	Yellow Pages	2124	0.44
22	Marketing 360	1513	0.32
23	TUNE Marketing Console	1472	0.31
24	Bannersnack	836	0.17
25	BidSwitch	823	0.17
26	Justuno	782	0.16
27	iSpot.tv	770	0.16
28	Assembla	728	0.15
29	AppNexus Direct	716	0.15
30	Appforma	682	0.14
31	Rocket Fuel	592	0.12
32	Aniview	588	0.12
33	AdPlugg	554	0.12
34	MEDIAV	537	0.11
35	Woodruff	520	0.11
36	Workamajig	513	0.11
37	Accelo	510	0.11
38	SocialEngine Cloud	493	0.10
39	FreshBooks	473	0.10
40	Adpushup	403	0.08
41	Marin Software	301	0.06
42	Cox Media	261	0.05
43	Bannerflow	246	0.05
44	ActiveCollab	221	0.05
45	Chango	207	0.04
46	Pear Commerce	200	0.04
47	Resource Guru	179	0.04
48	Bizo	178	0.04
49	Smartly.io	137	0.03
50	Amsive	132	0.03
51	MediaRadar	127	0.03
52	TapClicks	113	0.02
53	Quotient Digital Out-of-Home	110	0.02
54	Neustar	109	0.02
55	Admiral	106	0.02
56	Roku OneView (formerly Dataxu)	106	0.02
57	Spectrum Reach	106	0.02
58	BrightRoll	104	0.02
59	BEYABLE	103	0.02
60	Blockthrough	102	0.02
61	GoBig, Inc.	90	0.02
62	Adwisely	89	0.02
63	Boost Media	85	0.02
64	Frequency	81	0.02
65	Glip	79	0.02
66	Easy Projects	76	0.02
67	ADSHIFT	74	0.02
68	Scoro	72	0.02
69	Lucidity.io	64	0.01
70	FunctionFox	62	0.01
71	YellowHammer	61	0.01
72	Favro	60	0.01
73	Stupeflix Studio	60	0.01
74	Locality	57	0.01
75	Madgicx	54	0.01
76	Broadstreet	50	0.01
77	Etarget	50	0.01
78	Koddi	50	0.01
79	Yodle	49	0.01
80	adCore	48	0.01
81	Boostable	47	0.01
82	Crossmark	47	0.01
83	Piksel	39	0.01
84	ProofHub	38	0.01
85	Browsi	34	0.01
86	Qzzr	33	0.01
87	PromoteIQ	33	0.01
88	Comcast Technology Solutions (CTS)	30	0.01
89	DeltaX	28	0.01
90	Mad Ads Media	27	0.01
91	LocaliQ	27	0.01
92	AdLeg	26	0.01
93	Picreel	24	0.01
94	Wurl	24	0.01
95	MediaTailor	24	0.01
96	WorkBook	19	0.00
97	TLV Media	19	0.00
98	Advanse	19	0.00
99	YoSpace	18	0.00
100	Simulmedia	16	0.00
101	Komoona	16	0.00
102	Yahoo Ad Tech	16	0.00
103	Spongecell	15	0.00
104	FatTail	15	0.00
105	Effectv	15	0.00
106	Qwaya	14	0.00
107	Ad Proof	14	0.00
108	Mabaya	12	0.00
109	Click2Mail Mailing Online	11	0.00
110	ReportGarden	11	0.00
111	Kritter	11	0.00
112	Storefront Social	10	0.00
113	Enplug DisplayOS	10	0.00
114	Pixability	9	0.00
115	Social Ads Tool	9	0.00
116	Doorboost	8	0.00
117	Taykey	8	0.00
118	AdXcel	8	0.00
119	AdImpact	8	0.00
120	WordCom	8	0.00
121	Direct Mail Manager	7	0.00
122	SignEdge	7	0.00
123	Rontar	7	0.00
124	Workgroups DaVinci	6	0.00
125	AdStage	6	0.00
126	ConvertMedia	6	0.00
127	Quarizmi	5	0.00
128	Danads	5	0.00
129	Infillion	5	0.00
130	Division-D	5	0.00
131	Adzooma	4	0.00
132	EverThere	3	0.00
133	AdYapper	3	0.00
134	Akamai Acerno	3	0.00
135	truDigital Signage	2	0.00
136	Mvix Digital Signage	2	0.00
137	Epom Ad Server	2	0.00
138	ConversionRuler	2	0.00
139	Zalster	2	0.00
140	Sortable	2	0.00
141	Hyperlocology	2	0.00
142	Atlas Action Tags	2	0.00
143	Adform FLOW	2	0.00
144	Brierley LoyaltyOnDemand	2	0.00
145	TheAgency	2	0.00
146	Scripps Octane	2	0.00
147	Oracle Moat Measurement	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Advertising software market leaders?

Top leaders in the category for Advertising software are Google Ads, AdRoll, Criteo. Here, you can view a full list of Advertising tools in the market.