Inbound Marketing Automation

Tailored Experiences for Every Buyer

Attract the right prospects to your website and seamlessly guide them toward becoming customers.

6sense helps you optimize inbound conversion

Here’s a wake-up call: 81% of buyers have already chosen a solution before they even speak with a sales representative.

6sense’s AI-driven platform amplifies your inbound marketing by:

  • Revealing which accounts are generating buying signals, so you can focus your attention and resources
  • Identifying anonymous website visitors and matching their behavior to accounts
  • Personalizing content and campaign targeting based on visitor behavior, firmographic data, and intent signals
  • Improving lead capture and follow-up to ensure no opportunity is missed
  • Enriching your data so you know more about each potential buyer
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Qualtrics eliminates guesswork & scales with confidence using 6sense

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440%

increase to inbound conversion rate

260%

increase in average opportunity value

Intelligence that fuels automation

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Comprehensive intent data

6sense was named a Leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025. It’s the second time in a row we’ve received this recognition.

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Account-based identification

Match accounts to buyer activity and keyword research on your website, and on millions of other B2B publisher web pages that are part of the 6sense intent data network.

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Predictive AI scoring

6AI uses a trillion+ data points ingested daily by the Signalverse to identify behavioral patterns among your target accounts. Know how to time different messages and when to begin direct outreach.

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End-to-end orchestration

Using 6sense Intelligent Workflows, you can create rules that kick off and adjust campaigns and other activities in response to changes in account behavior.

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Tech stack integrations

6sense has seamless integration with popular CRMs, MAPs, SEPs, chat tools, content hubs, and more. 6sense shares data between platforms to create a comprehensive picture of each account.

Integrations
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Boost conversion rates with personalization

6sense empowers you to deliver hyper-personalized buyer journeys at scale through automated workflows. Even small teams can orchestrate impressive personalization across all target accounts.

  • Automatically enrich all form fills with relevant information like company size, revenue range, and keywords researched
  • Acquire contact info for key buyer personas within an account that is showing buying intent, then enroll those personas in ad campaigns
  • Dynamically segment your audiences based on buying signals so you can automatically reassign them to campaigns tailored for their interests and buying stage.
  • Use a pre-built Email Agent designed to respond quickly to inbound leads, craft context-aware responses, and hold full conversations designed to nurture and qualify the lead before roping in a sales rep
  • Active different marketing channels based on audience attributes, such as focusing LinkedIn advertising on high-intent accounts that are close to making a purchase decision
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