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2023 Annual Report: Unlocking The Revenue Potential of AI for B2B
Introduction For the past two decades, businesses have amassed exabytes of data — that’s several billions of gigabytes — that could revolutionize every aspect of how we work. Yet sellers and marketers are struggling to work effectively. Despite working harder and being armed with new tools and limitless information, they’re still missing pipeline and revenue targets. Why? We’ve reached […]
2023 State of the BDR Report
Selling has gotten harder in 2023, but many B2B BDRs are still hitting quotas. See what sets them apart and how to strengthen the odds.
2024 BDR Appreciation Week Report and Benchmark
. Quick Read Summary Despite the endless drip of LinkedIn posts announcing layoffs and budget cuts in B2B, BDRs are mostly thriving. BDRs told us that their organizations are either maintaining or expanding their BDR team and quotas – both indications that organizations are gearing up for growth. And, despite aggressive targets, BDRs are maintaining […]
2024 European B2B Buyer Experience Report
Introduction B2B revenue teams — comprising marketing, sales, and customer success — are designed for a world in which buyers depend on sellers for crucial information when selecting vendor partners. That world has long since disappeared (see, Gartner B2B Buying Process). Yet many B2B organizations still treat buyers as if they are starting from a blank or nearly blank slate when buyers […]
5 Award-Winning B2B Marketing Trends to Watch in 2025
For years, B2B marketers stuck to predictable, overly rational campaigns, believing it was the only way to build trust. But times have changed and B2B marketing is finally breaking free from what’s boring. In this episode, Joel Harrison, Founder and Editor-at-large of B2B Marketing, reveals the five key trends shaping the future of B2B. Joel […]
5 Recipes for Creating Effective, Perfectly Timed LinkedIn Ad Campaigns
Discover how world-class revenue technologies can help minimize your ad spend and maximize impact.
50 #!$* Episodes!? What Have We Learned?
We’ve hit the big 5-0! What have we learned from 50 episodes of Revenue Makers? Aside from the fact that Adam and Saima always have something to say, we’ve gathered a wealth of insights along the way. In this episode, Saima Rashid and Adam Kaiser revisit the top five episodes that have sparked the […]
6 Winning AI Plays for Automating Outbound
If you’re not yet automating your outbound efforts, you’re missing a huge opportunity to take some burden off your team while also boosting pipeline. In this webinar session, our 6sense AI experts, Adam Kaiser, Mac Conn and Chris Dutton, reveal six winning plays for automating outbound. In this session, you’ll learn:
6sense + Drift: A Seamless & Powerful Partnership
With Drift and 6sense, revenue teams can accelerate pipeline, close more business, and provide superior buying experiences.
6sense + Drift: An Exciting Partnership for B2B Sellers
6sense and Drift are complementary solutions that put buyers at the center of everything they do. The 6sense + Drift relationship empowers your company to accomplish the same goal, too.
6sense + Drift: Delivering the 1:1 Account-Based Approach
6sense + Drift helps you understand your prospects — and individual buyers — better than ever with easy access to touchpoints, Drift activities, meetings booked, conversational activities, and more.
8 Rules for Building Successful & Sustainable B2B Communities
Community is key if you want to build a brand that engenders enthusiasm, loyalty, evangelism, and, yes, spending. Discover the most impactful ways to build and maintain a successful B2B community in this ebook.
8 Rules for Building Successful & Sustainable B2B Communities
Community is key if you want to build a brand that engenders enthusiasm, loyalty, evangelism, and, yes, spending. Discover the most impactful ways to build and maintain a successful B2B community in this ebook.