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Intelligent Workflows & the next era of AI-powered B2B growth
For more than a decade, 6sense has been driving B2B go-to-market innovation — helping revenue teams navigate complexity, engage the right buyers, and maximize pipeline impact. From pioneering account-based marketing to redefining revenue intelligence with predictive AI, we’ve continuously adapted alongside our customers.
Now the next era of revenue growth is here. And it’s changing everything.
The state of B2B: More work, fewer resources
The B2B buying journey has become longer, more complex, and increasingly anonymous:
- 11 months from start to decision
- 640 interactions before a deal is done
- 81% of buyers choose a vendor before engaging sales
Yet sellers and marketers are expected to do more — with the same or fewer resources. More channels, more signals, more expectations. Meanwhile, headcounts aren’t increasing, and budgets remain under scrutiny.
Technology must evolve — not only to keep pace with these changes, but also to enable revenue teams to reach new heights. Just like 6sense has always done.
The new standard for revenue execution
Today, we introduce Intelligent Workflows — a transformational shift in how revenue teams operate.
What makes Intelligent Workflows different? Traditional automation tools provide data but leave the heavy lifting to marketers and sellers. Intelligent Workflows transforms insights into action intuitively and easily, with AI that continuously adjusts audience segments, campaign targeting, and engagement based on real-time buyer behavior.
- Disjointed campaigns — Marketing and sales operate from a single, unified strategy.
- Wasted spend — Buying signals dynamically inform targeting and prioritization.
- Stale data — Workflows refresh automatically with the latest insights.
- Missed opportunities — AI-driven execution ensures outreach happens at the right moment.
This is more than a product improvement. It’s a fundamental change in how sellers and marketers engage and convert buyers.
Powered by the Signalverse: Intelligence beyond data
What makes Intelligent Workflows possible? The Signalverse™, which is foundational to the 6sense platform.
Most tools give you data. Few turn it into action. The Signalverse does both. It processes over a trillion signals daily — not just to inform, but to fuel execution. It cuts through the noise to reveal true buying intent so sellers and marketers can focus on what matters.
But signals alone are just the beginning. That’s why we’ve spent over a decade advancing AI, creating the most powerful revenue intelligence system in B2B.
- Predictive AI pinpoints which accounts are most likely to buy and what actions will move them forward.
- Generative AI personalizes engagement at scale, crafting the right outreach across the right channels, in real time.
This is not AI for the sake of AI. It’s intelligence that drives real results.
How Intelligent Workflows transforms revenue teams
For the first time, marketing, sales, and revenue operations can work from a single, unified system. The complexity of modern revenue generation demands automation, precision, and scale — and Intelligent Workflows delivers.
- Scale personalization — AI moves contacts into the right channel based on intent and buying stage, automatically.
- Maximize engagement — AI dynamically adjusts campaigns based on real-time behavior.
- Eliminate manual work — Automate list creation, audience management, and campaign setup, saving time and reducing errors.
- Break down silos — Align marketing, sales, and operations with a shared source of truth.
Intelligent Workflows replaces the manual effort that slows down GTM teams, enabling faster execution, greater accuracy, and less effort.
By defining personalized journeys for every segment, revenue teams can execute seamless, omnichannel engagement while maintaining a unified GTM strategy.
Proven success: What customers are seeing
After one of the most rigorous beta tests in 6sense history, customers are reporting incredible efficiency gains.
- Higher Logic saved 45 minutes per account by automating contact purchases.
- Corporate Visions increased marketing-influenced pipeline from 20% to over 80% with the help of Intelligent Workflows and 6sense AI agents.
- FireMon saw a 50% boost in buyer engagement with personalized messaging.
This isn’t a theory. It’s real. And it’s rolling out to 6sense customers starting today.
From knowing to doing
For the past decade, 6sense has allowed customers to know everything so they could do anything.
Now we’re taking that doing to a whole new level with Intelligent Workflows. Because as we like to say: Ideas are easy. Execution is everything.
With Intelligent Workflows, revenue teams can finally move at the speed of their buyers. No more disconnected campaigns. No more guesswork. Just seamless execution, powered by AI, at every step of the journey.
Know everything. Do anything. Welcome to the future of B2B revenue.
