Introduction It’s common to confuse prospecting with lead generation. Both involve identifying potential customers and driving revenue. What makes them different? The approach and the stage of the sales process. Prospecting is all about finding potential customers who fit your target market. This could involve anything from cold calling to scouring LinkedIn for the right […]
About the Session In this episode of Science of B2B, Kerry Cunningham takes a deep dive into the evolving role of BDRs and SDRs in today’s complex B2B buying journey. With buyers engaging sales late in the process—often after they’ve already chosen a preferred vendor—traditional outreach methods need a major rethink. Kerry discusses how SDRs […]
Quick Read Summary The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need for more strategic engagement. While AI has introduced automation for tasks like email writing and initial prospect outreach, it is enhancing rather than replacing BDR functions. Already, 60% of BDRs are using AI tools and most see these technologies […]
“BDR Transformation” isn’t just a buzzword—it’s the key to unlocking smarter sales. Join Van Miner, Head of Business Development at 6sense, to dive into how BDRs and BDR Leaders can level up with data-driven strategies, sharper outreach, and better alignment with sales goals.
Explore ways Business Development Reps can adopt AI to win more.
Introduction Back in 2020, we wrote a book called BDRs Are a BFD. In it, we argued that business development reps (BDRs) are pivotal to the success of modern B2B sales and marketing efforts. Not only are they the primary driver of pipeline, they’re also the voice of the brand and the curators of the prospect experience. […]
Buyers crave personalized messaging; in fact, 72% of B2B buyers expect personalized content. That means generic emails and outreach will never pass muster. Of course, every BDR wants to craft a perfectly personalized message for every single buyer. The problem? There’s not enough time in the day to do that. Or at least, there wasn’t […]
BDRs are a BFD. If you want to see improved KPIs and ROI, you need to make them your BFFs, ASAP. Equipping your BDRs with 6sense’s AI-powered sales intelligence and automation is one of the best ways to show them how much you care about their ability to focus on the tasks that matter most […]
The rules of B2B revenue generation have fundamentally changed. From rising acquisition costs to increasing complexity of buying committees, revenue leaders face unprecedented challenges in driving growth. In this collection of insights from our Revenue Makers podcast, top executives share their strategies for driving efficiency, using available tools, and building sustainable growth in any market. […]
If you’re a BDR, you know the drill: Another day, another hundred tasks to juggle. From prospect research and email outreach to meeting scheduling and follow-ups, the to-do list never seems to shrink. AI tools promise to ease this burden. But choosing the right one feels like navigating a maze of features, pricing tiers, and […]
Picture this: It’s a typical Monday morning. Your sellers spend hours cold calling, sending generic emails, and chasing dead-end leads. Now, imagine an intelligent system that does the heavy lifting, prospecting with laser-like precision, engaging buyers and teeing up sales reps for fruitful conversations. Now, that’s a decent Monday. That’s not a dream — it’s […]
