Intelligent Workflows & the next era of AI-powered B2B growth For more than a decade, 6sense has been driving B2B go-to-market innovation — helping revenue teams navigate complexity, engage the right buyers, and maximize pipeline impact. From pioneering account-based marketing to redefining revenue intelligence with predictive AI, we’ve continuously adapted alongside our customers. Now the […]
Account-Based Marketing (ABM) is a game-changer for B2B revenue teams. It enables sellers and marketers to laser-focus efforts on high-value accounts to increase the likelihood of conversion. But there’s a catch: It involves many tedious tasks that drain time and energy. Manually providing relevant and timely outreach to every individual account is like trying to […]
Ever wonder why your marketing automation platform (MAP) feels like it’s stuck in the past? You’re not alone. In a recent chat, Kerry Cunningham from 6sense and Peter O’Neill from Research in Action GmbH spilled the beans on the current state of MAPs and what’s brewing for the future. The MAP muddle Let’s face it: […]
Stop us if you’ve ever had this experience: marketing generates leads it contends are qualified. They pass the leads over to sales. Sales either 1) works the leads and says, actually, they’re not so hot or 2) abandons outreach efforts quickly because they would rather spend time progressing deals than chasing people who won’t respond […]
Now that we’re well into the age of AI and machine learning, the ability to foresee business outcomes and use data to inform decisions is not just an advantage — it’s a necessity. Predictive modeling enables more accurate forecasting, a deeper understanding of customer behaviors, and stronger marketing performance. From uncovering the most promising accounts […]
Ideas are easy, but execution is everything. That’s why 6sense prioritizes its internal commitment to operations — after all, well-defined processes help us leverage data to inform our decisions. Since we use the same data and insights we offer our customers, we wanted to share with you how our Operations team builds processes and Service […]
Have you ever grappled with the frustration of sending duplicate messages to the same customer in an email campaign due to outdated contact information? Data hygiene problems like this one are more than just operational nuisances. They squander your team’s time, resources, and talent. Dirty data comes with severe consequences, such as reduced sales efficiency, […]
What do unicorns know? Pablo Dominguez lays it all out in his book, What a Unicorn Knows: How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth. As Operating Partner, Sales and Customer Success for Insight Partners, he helps bring that growth focus to a portfolio of businesses including Calm, Qualtrics, and 6sense. 6sense CMO […]
Current economic uncertainty is forcing businesses to think more critically about their spending, head count, and budgets. And while headwinds are making day-to-day operations more difficult, teams are still responsible for driving revenue and reaching ambitious goals. To reach these goals, sellers and marketers must proceed confidently with their activities, rather than waste precious time […]
Big data is the driving force behind most marketing, sales, and distribution activities. It helps organizations — including banks, brokers, insurance providers, asset management firms, and other businesses in the financial sector — understand who their customers are, what they care about, when they’re ready to do business, and other critical details. When the data […]
What’s the focus for many B2B marketing and sales teams? Leads. Marketing must find them; sales must turn them into prospects, and eventually, customers. And lead scoring has been the go-to method for determining where sales teams should focus the most energy. Lead scoring is the process for determining the quality and value of individual […]
In recent blog posts, we’ve gone over why data rules supreme and why compiling and optimizing segments is so important for revenue teams. With those baselines set, it’s now time to learn how to pull all of your data, predictions, and segments together to deliver meaningful, timely experiences to customers. Providing those experiences requires the […]
