Sales & Marketing

Explore ways Business Development Reps can adopt AI to win more.

Buyers crave personalized messaging; in fact, 72% of B2B buyers expect personalized content. That means generic emails and outreach will never pass muster.   Of course, every BDR wants to craft a perfectly personalized message for every single buyer. The problem? There’s not enough time in the day to do that. Or at least, there wasn’t […]

BDRs are a BFD. If you want to see improved KPIs and ROI, you need to make them your BFFs, ASAP.  Equipping your BDRs with 6sense’s AI-powered sales intelligence and automation is one of the best ways to show them how much you care about their ability to focus on the tasks that matter most […]

The rules of B2B revenue generation have fundamentally changed. From rising acquisition costs to increasing complexity of buying committees, revenue leaders face unprecedented challenges in driving growth.  In this collection of insights from our Revenue Makers podcast, top executives share their strategies for driving efficiency, using available tools, and building sustainable growth in any market.  […]

If you’re a BDR, you know the drill: Another day, another hundred tasks to juggle. From prospect research and email outreach to meeting scheduling and follow-ups, the to-do list never seems to shrink.   AI tools promise to ease this burden. But choosing the right one feels like navigating a maze of features, pricing tiers, and […]

Picture this: It’s a typical Monday morning. Your sellers spend hours cold calling, sending generic emails, and chasing dead-end leads.   Now, imagine an intelligent system that does the heavy lifting, prospecting with laser-like precision, engaging buyers and teeing up sales reps for fruitful conversations. Now, that’s a decent Monday.  That’s not a dream — it’s […]

Sales and marketing have very different jobs, even if they’re working toward the same goal of driving revenue.   It stands to reason that the two functions would need different technologies to perform their jobs then, right?  Not necessarily.  You may need to use tools differently, but having a unified data platform that tracks common goals […]

B2B sales is changing, and that presents both challenges and opportunities. As artificial intelligence reshapes workflows and outreach strategies, sellers must balance advancements with the need for human connection and strategic thinking.   This evolution demands a reimagining of how sales teams build relationships, overcome obstacles, and deliver value to prospects. It’s up to sales leaders […]

A smooth, efficient lead handoff process between marketing and sales can make or break a company’s ability to close deals. However, for many revenue teams, this process is anything but seamless.   When handoffs go wrong, it impacts the entire sales process, affecting not only lead conversion, but also team morale and cohesion.   Here’s why this […]

Studies have found that the typical win rate for inbound leads is 1.5x-2.5x higher than outbound leads. So it’s no surprise that so many B2B sales orgs focus much more attention on maximizing inbound leads, and less time trying to make first contact with a phone call.  You don’t get much more outdated than using […]

At 6sense we know a thing or two about predictions. Every day, thousands of B2B companies trust 6sense to power their pipeline through our data and AI. 6sense customers are at the cutting edge of revenue generation, so when it came to thinking about predictions for 2025, we thought, “Why not turn to our customers […]

Developing an effective go-to-market strategy has never been more difficult — or more critical. As buyers become more informed, traditional sales tactics lose effectiveness, and the cost of customer acquisition soars, companies need to rethink how they approach growth. Yet with these challenges come opportunities for organizations willing to evolve beyond conventional playbooks.   In our […]