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PubMatic

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PubMatic is the marketing automation software that powers the advertising strategy for premium publishers.

Supply Side Platform (SSP)
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Market Share of PubMatic

Current Customer(s)

41896

Market Share (Est.)

81.87%

Ranking

#1

Top Competitors and Alternatives of PubMatic

The top three of PubMatic’s competitors in the Supply Side Platform (SSP) category are AppNexus with 8.41%, Sharethrough with 7.03%, OpenX with 0.95% market share.

TechnologyDomainsMarket Share (Est.)Versus page
AppNexus43038.41%PubMatic vs AppNexus
Sharethrough35987.03%PubMatic vs Sharethrough
OpenX4860.95%PubMatic vs OpenX
Beachfront4140.81%PubMatic vs Beachfront
AdStir2230.44%PubMatic vs AdStir
LiveRail1170.23%PubMatic vs LiveRail
Vdopia560.11%PubMatic vs Vdopia
Index Exchange210.04%PubMatic vs Index Exchange
Sulvo Surge210.04%PubMatic vs Sulvo Surge
SmartyAds110.02%PubMatic vs SmartyAds
GetIntent80.02%PubMatic vs GetIntent
Brightcom80.02%PubMatic vs Brightcom
Virool70.01%PubMatic vs Virool
Rubicon Buyer Cloud30.01%PubMatic vs Rubicon Buyer Cloud
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Popular Comparisons

Top Competitors and Alternatives of PubMatic

The top three of PubMatic’s competitors in the Supply Side Platform (SSP) category are AppNexus with 8.41%, Sharethrough with 7.03%, OpenX with 0.95% market share.

PubMatic vs AppNexus

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PubMatic vs Sharethrough

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PubMatic vs OpenX

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PubMatic vs Beachfront

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PubMatic vs AdStir

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PubMatic vs LiveRail

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PubMatic vs Vdopia

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PubMatic vs Index Exchange

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Customers of PubMatic

Around the world in 2025, over 41860 companies have started using PubMatic as Supply Side Platform (SSP) tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Yahoo10,000+SunnyvaleCaliforniaUnited States
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ebay.com10,000+San JoseCaliforniaUnited States
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Equinox10,000+New York CityNew YorkUnited States
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University Of Texas Medical Branch10,000+GalvestonTexasUnited States
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Oracle Corporation10,000+AustinTexasUnited States
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Yandex Games10,000+San JoseCaliforniaUnited States
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Bobcat Company10,000+West FargoNorth DakotaUnited States
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Oxy10,000+HoustonTexasUnited States
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Tech Mahindra10,000+PuneMaharashtraIndia
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Kelly Services10,000+TroyMichiganUnited States
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PubMatic Customers by Products and Services

The top three products and services offering customers that use PubMatic for Supply Side Platform (SSP) are Marketing (533), Social Media (417), Advertising (382).

Customers

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PubMatic Customers by Employee Size

The majority of PubMatic's customers for the supply-side-platform-ssp category fall in the company size of 0 - 9 employees (16589 companies), 20 - 49 employees (7805 companies), 100 - 249 employees (5115 companies).

Employee Size

PubMatic Customers by Geography

The top three geographies of PubMatic for supply-side-platform-ssp are the United States with 25843(71.41%), United Kingdom with 2418(6.68%), Canada with 1652(4.57%) customers respectively.

Customers

Employees of PubMatic

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Also see other Products/Services by PubMatic in:

Supply Side Platform (SSP)

FAQ

Find answers to the most often asked questions by users.

Who are the top PubMatic competitors?

PubMatic’s Top competitors in the supply-side-platform-ssp category are AppNexus, Sharethrough, OpenX. You can view a full list of PubMatic competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of PubMatic and 40,000 other technologies on the internet. You can also compare PubMatic and its feature with top competitors here : PubMatic vs AppNexus PubMatic vs Sharethrough PubMatic vs OpenX.

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What is PubMatic customer distribution based on company size?

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What is PubMatic market share in the supply-side-platform-ssp?

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What are the top countries that use PubMatic?

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What are the top industries that use PubMatic?

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