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Google Analytics

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Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Reporting
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Market Share of Google Analytics

Current Customer(s)

6770877

Market Share (Est.)

95.12%

Ranking

#1

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Reporting category are Datadog with 1.36%, Notion with 1.29%, Tableau Software with 0.73% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Datadog965201.36%Google Analytics vs Datadog
Notion914941.29%Google Analytics vs Notion
Tableau Software522900.73%Google Analytics vs Tableau Software
HeapAnalytics292530.41%Google Analytics vs HeapAnalytics
Cognos131610.18%Google Analytics vs Cognos
QlikView92740.13%Google Analytics vs QlikView
Microsoft SQL Server Reporting Service84480.12%Google Analytics vs Microsoft SQL Server Reporting Service
Caspio73460.10%Google Analytics vs Caspio
Looker72880.10%Google Analytics vs Looker
Alteryx47660.07%Google Analytics vs Alteryx
MicroStrategy43620.06%Google Analytics vs MicroStrategy
Pentaho39730.06%Google Analytics vs Pentaho
Wrike27820.04%Google Analytics vs Wrike
Domo23250.03%Google Analytics vs Domo
ManageEngine ADAudit Plus16650.02%Google Analytics vs ManageEngine ADAudit Plus
Sumo Logic15210.02%Google Analytics vs Sumo Logic
Zoho Reports10330.01%Google Analytics vs Zoho Reports
Sisense9030.01%Google Analytics vs Sisense
WebFOCUS8170.01%Google Analytics vs WebFOCUS
BOARD7150.01%Google Analytics vs BOARD
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Popular Comparisons

Top Competitors and Alternatives of Google Analytics

The top three of Google Analytics’s competitors in the Reporting category are Datadog with 1.36%, Notion with 1.29%, Tableau Software with 0.73% market share.

Google Analytics vs Datadog

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Google Analytics vs Notion

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Google Analytics vs Tableau Software

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Google Analytics vs HeapAnalytics

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Google Analytics vs Cognos

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Google Analytics vs QlikView

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Google Analytics vs Microsoft SQL Server Reporting Service

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Google Analytics vs Caspio

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Customers of Google Analytics

Around the world in 2025, over 6765538 companies have started using Google Analytics as Reporting tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Habib Bank Limited10,000+KarachiSindhPakistan
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Televisa10,000+Mexico CityMexico CityMexico
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Semiconductor Manufacturing International Corporation (SMIC)10,000+ShanghaiShanghaiPeople's Republic of China
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University Of Massachusetts10,000+BostonMassachusettsUnited States
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Pentland Group Plc10,000+LondonEnglandUnited Kingdom
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Arvato10,000+GueterslohNorth Rhine-WestphaliaGermany
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Majid Al Futtaim10,000+DubaiDubaiUnited Arab Emirates
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Stc10,000+RiyadhAr RiyadSaudi Arabia
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Access Bank10,000+LagosLagosNigeria
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CommScope10,000+HickoryNorth CarolinaUnited States
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Google Analytics Customers by Products and Services

The top three products and services offering customers that use Google Analytics for Reporting are Marketing (36585), Digital Marketing (23152), Social Media (23017).

Customers

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Google Analytics Customers by Employee Size

The majority of Google Analytics's customers for the reporting category fall in the company size of 0 - 9 employees (3375227 companies), 20 - 49 employees (1436838 companies), 10 - 19 employees (802696 companies).

Employee Size

Google Analytics Customers by Geography

The top three geographies of Google Analytics for reporting are the United States with 2366840(48.82%), United Kingdom with 513411(10.59%), Canada with 268578(5.54%) customers respectively.

Customers

Employees of Google Analytics

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Also see other Products/Services by Google Analytics in:

Reporting
Analytics
Dashboard
Web Analytics

FAQ

Find answers to the most often asked questions by users.

Who are the top Google Analytics competitors?

Google Analytics’s Top competitors in the reporting category are Datadog, Notion, Tableau Software. You can view a full list of Google Analytics competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Google Analytics and 40,000 other technologies on the internet. You can also compare Google Analytics and its feature with top competitors here : Google Analytics vs Datadog Google Analytics vs Notion Google Analytics vs Tableau Software.

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What is Google Analytics customer distribution based on company size?

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What is Google Analytics market share in the reporting?

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What are the top countries that use Google Analytics?

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What are the top industries that use Google Analytics?

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