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Segment

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Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices....Read more

Personalization Behavioral Targeting
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Market Share of Segment

Current Customer(s)

32343

Market Share (Est.)

10.10%

Ranking

#5

Top Competitors and Alternatives of Segment

The top three of Segment’s competitors in the Personalization Behavioral Targeting category are Optimizely with 17.50%, Qualtrics with 15.27%, AdRoll with 13.76% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Optimizely5601517.50%Segment vs Optimizely
Qualtrics4888515.27%Segment vs Qualtrics
AdRoll4404513.76%Segment vs AdRoll
Criteo4163513.00%Segment vs Criteo
Campaign Monitor231307.22%Segment vs Campaign Monitor
Zoho CRM205356.41%Segment vs Zoho CRM
Pipedrive151174.72%Segment vs Pipedrive
LiveAgent62881.96%Segment vs LiveAgent
AB Tasty51831.62%Segment vs AB Tasty
Autopilot39021.22%Segment vs Autopilot
LiveRamp32241.01%Segment vs LiveRamp
Nosto23580.74%Segment vs Nosto
Gigya19340.60%Segment vs Gigya
iZooto17560.55%Segment vs iZooto
Sailthru16380.51%Segment vs Sailthru
Survicate15570.49%Segment vs Survicate
Bounce Exchange12090.38%Segment vs Bounce Exchange
Yieldify11500.36%Segment vs Yieldify
Monetate8750.27%Segment vs Monetate
Whatfix8610.27%Segment vs Whatfix
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Popular Comparisons

Top Competitors and Alternatives of Segment

The top three of Segment’s competitors in the Personalization Behavioral Targeting category are Optimizely with 17.50%, Qualtrics with 15.27%, AdRoll with 13.76% market share.

Segment vs Optimizely

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Segment vs Qualtrics

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Segment vs AdRoll

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Segment vs Criteo

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Segment vs Campaign Monitor

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Segment vs Zoho CRM

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Segment vs Pipedrive

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Segment vs LiveAgent

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Customers of Segment

Around the world in 2025, over 32341 companies have started using Segment as Personalization Behavioral Targeting tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Culligan10,000+RosemontIllinoisUnited States
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Fiskars Group10,000+EspooUusimaaFinland
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Callaway Golf10,000+CarlsbadCaliforniaUnited States
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Ackermans & Van Haaren10,000+AntwerpenFlandersBelgium
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Springer Nature10,000+LondonEnglandUnited Kingdom
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City Of Houston10,000+HoustonTexasUnited States
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Gillette10,000+BostonMassachusettsUnited States
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Sony Pictures Entertainment10,000+Culver CityCaliforniaUnited States
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Sharp HealthCare10,000+San DiegoCaliforniaUnited States
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Instacart10,000+San FranciscoCaliforniaUnited States
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Segment Customers by Products and Services

The top three products and services offering customers that use Segment for Personalization Behavioral Targeting are Technology (368), Marketing (358), Saas (347).

Customers

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Segment Customers by Employee Size

The majority of Segment's customers for the personalization-behavioral-targeting category fall in the company size of 0 - 9 employees (12188 companies), 20 - 49 employees (7771 companies), 100 - 249 employees (3423 companies).

Employee Size

Segment Customers by Geography

The top three geographies of Segment for personalization-behavioral-targeting are the United States with 22033(76.76%), United Kingdom with 1622(5.65%), Canada with 1135(3.95%) customers respectively.

Customers

Employees of Segment

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Also see other Products/Services by Segment in:

Data Quality
Personalization Behavioral Targeting
Data Extraction
Analytics
Data Management And Storage

FAQ

Find answers to the most often asked questions by users.

Who are the top Segment competitors?

Segment’s Top competitors in the personalization-behavioral-targeting category are Optimizely, Qualtrics, AdRoll. You can view a full list of Segment competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Segment and 40,000 other technologies on the internet. You can also compare Segment and its feature with top competitors here : Segment vs Optimizely Segment vs Qualtrics Segment vs AdRoll.

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What is Segment customer distribution based on company size?

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What is Segment market share in the personalization-behavioral-targeting?

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What are the top countries that use Segment?

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What are the top industries that use Segment?

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