Pardot
Pardot B2B marketing automation by Salesforce helps marketers create more leads, generate more pipeline, and empower sales to close more deals.
Market Share of Pardot
Current Customer(s)
31091
Market Share (Est.)
7.58%
Ranking
#3
Top Competitors and Alternatives of Pardot
The top three of Pardot’s competitors in the Marketing Analytics category are HubSpot Marketing Hub with 40.28%, Mixpanel with 11.54%, HeapAnalytics with 7.13% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| HubSpot Marketing Hub | 165291 | 40.28% | Pardot vs HubSpot Marketing Hub |
| Mixpanel | 47334 | 11.54% | Pardot vs Mixpanel |
| HeapAnalytics | 29253 | 7.13% | Pardot vs HeapAnalytics |
| Marketo | 26653 | 6.50% | Pardot vs Marketo |
| Campaign Monitor | 23207 | 5.66% | Pardot vs Campaign Monitor |
| SEMrush | 15820 | 3.86% | Pardot vs SEMrush |
| Sprout Social | 15355 | 3.74% | Pardot vs Sprout Social |
| Sumo | 13789 | 3.36% | Pardot vs Sumo |
| Looker | 7288 | 1.78% | Pardot vs Looker |
| Demandbase | 3885 | 0.95% | Pardot vs Demandbase |
| LiveRamp | 3238 | 0.79% | Pardot vs LiveRamp |
| Oracle BlueKai | 2541 | 0.62% | Pardot vs Oracle BlueKai |
| Bizible | 2079 | 0.51% | Pardot vs Bizible |
| Instapage | 1920 | 0.47% | Pardot vs Instapage |
| Kentico | 1875 | 0.46% | Pardot vs Kentico |
| SE Ranking | 1834 | 0.45% | Pardot vs SE Ranking |
| Kissmetrics | 1810 | 0.44% | Pardot vs Kissmetrics |
| Sailthru | 1663 | 0.41% | Pardot vs Sailthru |
| Fivetran | 1608 | 0.39% | Pardot vs Fivetran |
| Marquis | 1453 | 0.35% | Pardot vs Marquis |
Popular Comparisons
Top Competitors and Alternatives of Pardot
The top three of Pardot’s competitors in the Marketing Analytics category are HubSpot Marketing Hub with 40.28%, Mixpanel with 11.54%, HeapAnalytics with 7.13% market share.
Pardot vs HubSpot Marketing Hub
Pardot vs Mixpanel
Pardot vs HeapAnalytics
Pardot vs Marketo
Pardot vs Campaign Monitor
Pardot vs SEMrush
Pardot vs Sprout Social
Pardot vs Sumo
Customers of Pardot
Around the world in 2025, over 31059 companies have started using Pardot as Marketing Analytics tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Robert Half | 10,000+ | Menlo Park | California | United States |     |
| Henry Schein | 10,000+ | Melville | New York | United States | |
| SS&C Technologies | 10,000+ | Windsor | Connecticut | United States | |
| Cargill | 10,000+ | Wayzata | Minnesota | United States | |
| Barry Callebaut | 10,000+ | Zurich | Zurich | Switzerland | |
| Syneos Health | 10,000+ | Morrisville | North Carolina | United States | |
| BASF | 10,000+ | Ludwigshafen am Rhein | Rheinland-Pfalz | Germany | |
| Tokio Marine & Nichido Fire Insurance | 10,000+ | Tokyo | Tokyo | Japan | |
| Lonza | 10,000+ | Basel | Basel-City | Switzerland | |
| Dow | 10,000+ | Midland | Michigan | United States | |
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Pardot Customers by Products and Services
The top three products and services offering customers that use Pardot for Marketing Analytics are Marketing (464), Saas (412), Consulting (402).
Customers
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Pardot Customers by Employee Size
The majority of Pardot's customers for the marketing-analytics category fall in the company size of 20 - 49 employees (7497 companies), 100 - 249 employees (7079 companies), 250 - 499 employees (3907 companies).
Employee Size
Pardot Customers by Geography
The top three geographies of Pardot for marketing-analytics are the United States with 17803(64.28%), United Kingdom with 2254(8.14%), Japan with 1936(6.99%) customers respectively.
Customers
Employees of Pardot
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FAQ
Find answers to the most often asked questions by users.
Who are the top Pardot competitors?
Pardot’s Top competitors in the marketing-analytics category are HubSpot Marketing Hub, Mixpanel, HeapAnalytics. You can view a full list of Pardot competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Pardot and 40,000 other technologies on the internet. You can also compare Pardot and its feature with top competitors here : Pardot vs HubSpot Marketing Hub Pardot vs Mixpanel Pardot vs HeapAnalytics.
What is Pardot customer distribution based on company size?
What is Pardot market share in the marketing-analytics?
What are the top countries that use Pardot?
What are the top industries that use Pardot?
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