Pardot
Use Salesforce Pardot to nurture leads, automate lead assignment, qualify leads, track prospect activity, set up alerts, generate reports.
Market Share of Pardot
Current Customer(s)
31091
Market Share (Est.)
6.76%
Ranking
#2
Top Competitors and Alternatives of Pardot
The top three of Pardot’s competitors in the Lead Management category are Salesforce CRM with 25.70%, Leadfeeder with 6.42%, HubSpot CRM with 6.15% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| Salesforce CRM | 118195 | 25.70% | Pardot vs Salesforce CRM |
| Leadfeeder | 29525 | 6.42% | Pardot vs Leadfeeder |
| HubSpot CRM | 28284 | 6.15% | Pardot vs HubSpot CRM |
| Marketo | 26653 | 5.80% | Pardot vs Marketo |
| MailMunch | 24439 | 5.31% | Pardot vs MailMunch |
| QuickBase | 22270 | 4.84% | Pardot vs QuickBase |
| Airtable | 21739 | 4.73% | Pardot vs Airtable |
| Zoho CRM | 20910 | 4.55% | Pardot vs Zoho CRM |
| monday.com | 19053 | 4.14% | Pardot vs monday.com |
| Pipedrive | 15441 | 3.36% | Pardot vs Pipedrive |
| Infusionsoft | 13497 | 2.93% | Pardot vs Infusionsoft |
| Drift | 12698 | 2.76% | Pardot vs Drift |
| SharpSpring | 12175 | 2.65% | Pardot vs SharpSpring |
| Drip | 7386 | 1.61% | Pardot vs Drip |
| Livestorm | 6295 | 1.37% | Pardot vs Livestorm |
| Freshsales | 5528 | 1.20% | Pardot vs Freshsales |
| WhatConverts | 4527 | 0.98% | Pardot vs WhatConverts |
| Sleeknote | 3982 | 0.87% | Pardot vs Sleeknote |
| Autopilot | 3959 | 0.86% | Pardot vs Autopilot |
| SugarCRM | 3389 | 0.74% | Pardot vs SugarCRM |
Popular Comparisons
Top Competitors and Alternatives of Pardot
The top three of Pardot’s competitors in the Lead Management category are Salesforce CRM with 25.70%, Leadfeeder with 6.42%, HubSpot CRM with 6.15% market share.
Pardot vs Salesforce CRM
Pardot vs Leadfeeder
Pardot vs HubSpot CRM
Pardot vs Marketo
Pardot vs MailMunch
Pardot vs QuickBase
Pardot vs Airtable
Pardot vs Zoho CRM
Customers of Pardot
Around the world in 2025, over 31059 companies have started using Pardot as Lead Management tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Macquarie Group | 10,000+ | Sydney | New South Wales | Australia |     |
| UMass Memorial Health | 10,000+ | Worcester | Massachusetts | United States | |
| FactSet | 10,000+ | Norwalk | Connecticut | United States | |
| The Adecco Group | 10,000+ | Zurich | Zurich | Switzerland | |
| Wärtsilä | 10,000+ | Helsinki | Uusimaa | Finland | |
| UL Solutions | 10,000+ | Northbrook | Illinois | United States | |
| GardaWorld | 10,000+ | Montreal | Quebec | Canada | |
| ICON Plc | 10,000+ | North Wales | Pennsylvania | United States | |
| TNT | 10,000+ | Atherstone | England | United Kingdom | |
| PwC | 10,000+ | London | England | United Kingdom | |
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Pardot Customers by Products and Services
The top three products and services offering customers that use Pardot for Lead Management are Marketing (464), Saas (412), Consulting (402).
Customers
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Pardot Customers by Employee Size
The majority of Pardot's customers for the lead-management category fall in the company size of 20 - 49 employees (7497 companies), 100 - 249 employees (7079 companies), 250 - 499 employees (3907 companies).
Employee Size
Pardot Customers by Geography
The top three geographies of Pardot for lead-management are the United States with 17803(64.28%), United Kingdom with 2254(8.14%), Japan with 1936(6.99%) customers respectively.
Customers
Employees of Pardot
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FAQ
Find answers to the most often asked questions by users.
Who are the top Pardot competitors?
Pardot’s Top competitors in the lead-management category are Salesforce CRM, Leadfeeder, HubSpot CRM. You can view a full list of Pardot competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of Pardot and 40,000 other technologies on the internet. You can also compare Pardot and its feature with top competitors here : Pardot vs Salesforce CRM Pardot vs Leadfeeder Pardot vs HubSpot CRM.
What is Pardot customer distribution based on company size?
What is Pardot market share in the lead-management?
What are the top countries that use Pardot?
What are the top industries that use Pardot?
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