WhatCounts
WhatCounts is a marketing channel that delivers smart, personalized messages to their target audiences.
Market Share of WhatCounts
Current Customer(s)
215
Market Share (Est.)
3.33%
Ranking
#10
Top Competitors and Alternatives of WhatCounts
The top three of WhatCounts’s competitors in the Email Personalization category are Customer.io with 31.79%, SmartrMail with 11.25%, Movable Ink with 8.42% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| Customer.io | 2051 | 31.79% | WhatCounts vs Customer.io |
| SmartrMail | 726 | 11.25% | WhatCounts vs SmartrMail |
| Movable Ink | 543 | 8.42% | WhatCounts vs Movable Ink |
| RetailRocket | 540 | 8.37% | WhatCounts vs RetailRocket |
| Emma | 514 | 7.97% | WhatCounts vs Emma |
| TargetBay | 474 | 7.35% | WhatCounts vs TargetBay |
| Blueshift | 424 | 6.57% | WhatCounts vs Blueshift |
| Reply | 222 | 3.44% | WhatCounts vs Reply |
| Dialog Insight | 218 | 3.38% | WhatCounts vs Dialog Insight |
| Yet Another Mail Merge (YAMM) | 175 | 2.71% | WhatCounts vs Yet Another Mail Merge (YAMM) |
| TextExpander | 107 | 1.66% | WhatCounts vs TextExpander |
| NiftyImages | 100 | 1.55% | WhatCounts vs NiftyImages |
| Sendspark | 29 | 0.45% | WhatCounts vs Sendspark |
| Oracle Siebel Email Marketing | 16 | 0.25% | WhatCounts vs Oracle Siebel Email Marketing |
| Traqli | 14 | 0.22% | WhatCounts vs Traqli |
| Gmelius | 13 | 0.20% | WhatCounts vs Gmelius |
| Parcel | 13 | 0.20% | WhatCounts vs Parcel |
| Strands Retail | 12 | 0.19% | WhatCounts vs Strands Retail |
| CartStack | 11 | 0.17% | WhatCounts vs CartStack |
| Nova.ai | 11 | 0.17% | WhatCounts vs Nova.ai |
Popular Comparisons
Top Competitors and Alternatives of WhatCounts
The top three of WhatCounts’s competitors in the Email Personalization category are Customer.io with 31.79%, SmartrMail with 11.25%, Movable Ink with 8.42% market share.
WhatCounts vs Customer.io
WhatCounts vs SmartrMail
WhatCounts vs Movable Ink
WhatCounts vs RetailRocket
WhatCounts vs Emma
WhatCounts vs TargetBay
WhatCounts vs Blueshift
WhatCounts vs Reply
Customers of WhatCounts
Around the world in 2025, over 215 companies have started using WhatCounts as Email Personalization tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Nexstar Media Group | 10,000+ | Irving | Texas | United States |     |
| Queen's University | 10,000+ | Kingston | Ontario | Canada | |
| Upwork | 10,000+ | Palo Alto | California | United States | |
| Hootsuite | 10,000+ | Vancouver | British Columbia | Canada | |
| Expedia Group | 10,000+ | Seattle | Washington | United States | |
| Costco Wholesale | 10,000+ | Issaquah | Washington | United States | |
| SelfGrowth.com | 10,000+ | Morganville | New Jersey | United States | |
| George Washington University | 10,000+ | Washington, D.C. | Washington, D.C. | United States | |
| Navy Federal Credit Union | 10,000+ | Vienna | Virginia | United States | |
| LifeBridge Health | 10,000+ | Baltimore | Maryland | United States | |
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WhatCounts Customers by Products and Services
The top three products and services offering customers that use WhatCounts for Email Personalization are Advertising (10), Content Marketing (8), Email Marketing (6).
Customers
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WhatCounts Customers by Employee Size
The majority of WhatCounts's customers for the email-personalization category fall in the company size of 20 - 49 employees (62 companies), 0 - 9 employees (39 companies), 100 - 249 employees (34 companies).
Employee Size
WhatCounts Customers by Geography
The top three geographies of WhatCounts for email-personalization are the United States with 189(87.91%), Canada with 13(6.05%), United Kingdom with 7(3.26%) customers respectively.
Customers
Employees of WhatCounts
Also see other Products/Services by WhatCounts in:
FAQ
Find answers to the most often asked questions by users.
Who are the top WhatCounts competitors?
WhatCounts’s Top competitors in the email-personalization category are Customer.io, SmartrMail, Movable Ink. You can view a full list of WhatCounts competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of WhatCounts and 40,000 other technologies on the internet. You can also compare WhatCounts and its feature with top competitors here : WhatCounts vs Customer.io WhatCounts vs SmartrMail WhatCounts vs Movable Ink.
What is WhatCounts customer distribution based on company size?
What is WhatCounts market share in the email-personalization?
What are the top countries that use WhatCounts?
What are the top industries that use WhatCounts?
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