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UpStart

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Upstart is an online lending platform that uses data to bring together high potential borrowers and investors.

Business Lending
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Market Share of UpStart

Current Customer(s)

416

Market Share (Est.)

5.30%

Ranking

#3

Top Competitors and Alternatives of UpStart

The top three of UpStart’s competitors in the Business Lending category are Affirm with 76.28%, Stripe Capital with 5.94%, Blend.com with 3.29% market share.

TechnologyDomainsMarket Share (Est.)Versus page
Affirm598276.28%UpStart vs Affirm
Stripe Capital4665.94%UpStart vs Stripe Capital
Blend.com2583.29%UpStart vs Blend.com
Wayflyer720.92%UpStart vs Wayflyer
LendingClub680.87%UpStart vs LendingClub
Bluevine670.85%UpStart vs Bluevine
Fundera660.84%UpStart vs Fundera
PayPal Credit610.78%UpStart vs PayPal Credit
LoanPro Software420.54%UpStart vs LoanPro Software
Capchase390.50%UpStart vs Capchase
Payability380.48%UpStart vs Payability
Cloud Lending360.46%UpStart vs Cloud Lending
Axe Finance290.37%UpStart vs Axe Finance
FounderPath270.34%UpStart vs FounderPath
Lendio260.33%UpStart vs Lendio
Open Lending230.29%UpStart vs Open Lending
PrimeRevenue200.26%UpStart vs PrimeRevenue
Karza Technologies190.24%UpStart vs Karza Technologies
8fig170.22%UpStart vs 8fig
Auxmoney140.18%UpStart vs Auxmoney
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Popular Comparisons

Top Competitors and Alternatives of UpStart

The top three of UpStart’s competitors in the Business Lending category are Affirm with 76.28%, Stripe Capital with 5.94%, Blend.com with 3.29% market share.

UpStart vs Affirm

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UpStart vs Stripe Capital

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UpStart vs Blend.com

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UpStart vs Wayflyer

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UpStart vs LendingClub

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UpStart vs Bluevine

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UpStart vs Fundera

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UpStart vs PayPal Credit

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Customers of UpStart

Around the world in 2025, over 415 companies have started using UpStart as Business Lending tool.

CustomersEmployee RangeCityRegionCountrySocial Links
Bergstrom Cadillac Of Neenah1,000 - 4,999NeenahWisconsinUnited States
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Hudson Auto Group1,000 - 4,999CharlestonSouth CarolinaUnited States
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Upstart1,000 - 4,999San MateoCaliforniaUnited States
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Associated Bank1,000 - 4,999Green BayWisconsinUnited States
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Hanania Automotive Group500 - 999JacksonvilleFloridaUnited States
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Ridgewood Savings Bank500 - 999RidgewoodNew YorkUnited States
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Payne Mission500 - 999MissionTexasUnited States
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Village Toyota500 - 999HomosassaFloridaUnited States
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Onion Creek Volkswagen250 - 499AustinTexasUnited States
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BankMobile250 - 499New HavenConnecticutUnited States
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UpStart Customers by Products and Services

The top three products and services offering customers that use UpStart for Business Lending are Service (5), Vehicle Financing (5), Automotive Service (4).

Customers

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UpStart Customers by Employee Size

The majority of UpStart's customers for the business-lending category fall in the company size of 20 - 49 employees (176 companies), 100 - 249 employees (81 companies), 50 - 99 employees (70 companies).

Employee Size

UpStart Customers by Geography

The top three geographies of UpStart for business-lending are the United States with 413(99.52%), Switzerland with 1(0.24%), Canada with 1(0.24%) customers respectively.

Customers

Employees of UpStart

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Also see other Products/Services by UpStart in:

Business Lending

FAQ

Find answers to the most often asked questions by users.

Who are the top UpStart competitors?

UpStart’s Top competitors in the business-lending category are Affirm, Stripe Capital, Blend.com. You can view a full list of UpStart competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of UpStart and 40,000 other technologies on the internet. You can also compare UpStart and its feature with top competitors here : UpStart vs Affirm UpStart vs Stripe Capital UpStart vs Blend.com.

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What is UpStart customer distribution based on company size?

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What is UpStart market share in the business-lending?

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What are the top countries that use UpStart?

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What are the top industries that use UpStart?

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