UpStart
Upstart is an online lending platform that uses data to bring together high potential borrowers and investors.
Market Share of UpStart
Current Customer(s)
398
Market Share (Est.)
5.38%
Ranking
#3
Top Competitors and Alternatives of UpStart
The top three of UpStart’s competitors in the Business Lending category are Affirm with 75.67%, Stripe Capital with 6.07%, Blend.com with 3.27% market share.
| Technology | Domains | Market Share (Est.) | Versus page |
|---|---|---|---|
| Affirm | 5601 | 75.67% | UpStart vs Affirm |
| Stripe Capital | 449 | 6.07% | UpStart vs Stripe Capital |
| Blend.com | 242 | 3.27% | UpStart vs Blend.com |
| Wayflyer | 72 | 0.97% | UpStart vs Wayflyer |
| LendingClub | 69 | 0.93% | UpStart vs LendingClub |
| Bluevine | 66 | 0.89% | UpStart vs Bluevine |
| Fundera | 65 | 0.88% | UpStart vs Fundera |
| PayPal Credit | 59 | 0.80% | UpStart vs PayPal Credit |
| LoanPro Software | 41 | 0.55% | UpStart vs LoanPro Software |
| Payability | 38 | 0.51% | UpStart vs Payability |
| Capchase | 37 | 0.50% | UpStart vs Capchase |
| Cloud Lending | 36 | 0.49% | UpStart vs Cloud Lending |
| Axe Finance | 28 | 0.38% | UpStart vs Axe Finance |
| FounderPath | 27 | 0.36% | UpStart vs FounderPath |
| Lendio | 26 | 0.35% | UpStart vs Lendio |
| Open Lending | 23 | 0.31% | UpStart vs Open Lending |
| PrimeRevenue | 20 | 0.27% | UpStart vs PrimeRevenue |
| Karza Technologies | 19 | 0.26% | UpStart vs Karza Technologies |
| 8fig | 17 | 0.23% | UpStart vs 8fig |
| Auxmoney | 13 | 0.18% | UpStart vs Auxmoney |
Popular Comparisons
Top Competitors and Alternatives of UpStart
The top three of UpStart’s competitors in the Business Lending category are Affirm with 75.67%, Stripe Capital with 6.07%, Blend.com with 3.27% market share.
UpStart vs Affirm
UpStart vs Stripe Capital
UpStart vs Blend.com
UpStart vs Wayflyer
UpStart vs LendingClub
UpStart vs Bluevine
UpStart vs Fundera
UpStart vs PayPal Credit
Customers of UpStart
Around the world in 2025, over 397 companies have started using UpStart as Business Lending tool.
| Customers | Employee Range | City | Region | Country | Social Links |
|---|---|---|---|---|---|
| Bergstrom Cadillac of Neenah | 1,000 - 4,999 | Neenah | Wisconsin | United States |   |
| Upstart Holdings, Inc. | 1,000 - 4,999 | San Mateo | California | United States |   |
| Associated Banc - Corp | 1,000 - 4,999 | Green Bay | Wisconsin | United States | |
| Hudson Auto Group | 1,000 - 4,999 | Charleston | South Carolina | United States | |
| Village Toyota | 500 - 999 | Homosassa | Florida | United States | |
| Hanania Automotive Group | 500 - 999 | Jacksonville | Florida | United States | |
| Ridgewood Savings Bank | 500 - 999 | Ridgewood | New York | United States | |
| BankMobile | 250 - 499 | Rocky Mount | North Carolina | United States | |
| Bosak Auto Group | 250 - 499 | Merrillville | Indiana | United States | |
| Barnett Lone Star Volkswagen I Ltd. | 250 - 499 | Austin | Texas | United States | |
Uncover hidden demand and identify accounts ready to buy with 6sense Intent Data.
UpStart Customers by Products and Services
The top three products and services offering customers that use UpStart for Business Lending are Vehicle Financing (4), Automotive Service (4), Service (4).
Customers
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UpStart Customers by Employee Size
The majority of UpStart's customers for the business-lending category fall in the company size of 20 - 49 employees (164 companies), 0 - 9 employees (104 companies), 100 - 249 employees (58 companies).
Employee Size
UpStart Customers by Geography
The top three geographies of UpStart for business-lending are the United States with 396(99.75%), Canada with 1(0.25%) customers respectively.
Customers
Employees of UpStart
Also see other Products/Services by UpStart in:
FAQ
Find answers to the most often asked questions by users.
Who are the top UpStart competitors?
UpStart’s Top competitors in the business-lending category are Affirm, Stripe Capital, Blend.com. You can view a full list of UpStart competitors here. 6sense uses advanced data mining and AI algorithms to track customers and competitors of UpStart and 40,000 other technologies on the internet. You can also compare UpStart and its feature with top competitors here : UpStart vs Affirm UpStart vs Stripe Capital UpStart vs Blend.com.
What is UpStart customer distribution based on company size?
What is UpStart market share in the business-lending?
What are the top countries that use UpStart?
What are the top industries that use UpStart?
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